Home (TV network)

1997–2001	2001–2004	2004–2009	2009–present (idents)	2009–2011	2011–present

UK Style

1997–2001

UK Style was launched in November 1997, along with UK Horizons, UK Arena and the rebranded UK Gold.

• The TV Room

2001–2004

All UKTV channels got a new look, also commissioned from Lambie-Nairn, in early 2001. The new look for UK Style was launched on May 8, 2001.

Purple variant.

Blue variant

• The TV Room

"The central image is of a 'palette' of ideas, represented on screen by the split-screen device and off screen by a simple four-part arrangement of colours or colour photography." - Lambie Nairn

UKTV Style

2004–2009

The channel was renamed UKTV Style alongside its sister channels.

Home

2009–present

2009–present (idents)

2009–2011

UKTV Style was renamed Home on April 30, 2009 as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The new look was created by Red Bee Media.

"The creative concept is crafted around various living spaces, representative of the diverse audiences of the channel and their different life-stages. The four idents were developed using different types of homes; a family home, an urban flat, a flat-share and an empty-nesters’ home. Each ident focuses on a number of items in the featured home, and reveals that each item has history and its own story. As the viewer is taken on a tour of each home, the objects appear and hand-written annotations reveal the “home truths” of the object’s past and its relationship with the homeowner." - Red Bee Media press release

• Red Bee Media press release[1][2]
• TV Live
• The Ident Gallery
• Art & Business of Motion

2011–present

In February 2011, the Home logo colour was changed from blue to red.

HGTV

2020 (tentative)

After acquiring BBC stakes on former joint-venture UKTV's lifestyle channels in June 11, 2019, Discovery, Inc. announced that Home would be rebranded as a UK version of HGTV on 21 January 2020.