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1994–1998 1998–2004 2004–2011 2011–2022 2022–present
1994–1998 1998–2004 2004–2011 2011–2022 2022–present

GE Astra Finance[]

1994–1998[]

Logopedia InfoWhite LOGO MISSING

Honest Financial was established in 1994 as GE Astra Finance, a joint venture of GE Capital and Astra International. One of its products was "Ekstra" MasterCard credit card.

GE Finance Indonesia[]

1998–2004[]

GE Consumer Finance

In 1998, GE took Astra shares in the company and renamed as GE Finance Indonesia.

2004–2011[]

GE Money

In 2004, GE Finance Indonesia adopted GE Money branding.

Sahabat Finansial Keluarga[]

2011–2022[]

SFK logo

Following the acquisition of GE Finance Indonesia by PermataBank (also owned by Astra at the time) in June 2010, GE Finance Indonesia changed its name to Sahabat Finansial Keluarga (SFK) and replaced GE Money credit cards with PermataShopping Card.

Honest[]

2022–present[]

Honest Financial

In 2022, SFK rebrands to Honest, a mobile-based digital financial service.

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