Horch was an automobile brand founded in 1899. Its name means "listen" (in German) to imply that the engine's sound was powerful. In 1909, the company began to create a new car brand under a new name (and one that also meant "hear", however, in Latin; hence, "Audi". The two brands continued until 1932, in which they merger with two other companies with two other brands (DKW and Wanderer) to form Auto Union.
By 1940, the company was defunct but Auto Union continued to be a union of the four brands until 1969.
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