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Hot Wheels® is the brand name of a line of miniature toy automotive vehicles in varying scales of actual size (predominantly racing cars), as well as modular racetrack sets and other accessories, manufactured since 1968 by Mattel. The miniatures are often licensed reproductions of actual production cars from both the mass-market and racing worlds, and are among the company's best-selling and best-known products.

This page only shows primary logo variants.
For other related logos and images, see:
1968–1969 1969–1970 1970–1973 1973–1990 1990–2000
1968–1969 1969–1970 1970–1973 1973–1990 1990–2000
2000–2004 2004–2010 2009–2014 2014–present
2000–2004 2004–2010 2009–2014 2014–present

1968–1973[]

1968–1969[]

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Designer:  Otto Kuhni
Typography:  Custom
Launched:  March 1, 1968

1969–1973[]

1969–1970[]

Hot Wheels 1968
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1970–1973[]

Hot wheels-1969

1973–1990[]

Hot Wheels logo 1973

1990–2000[]

Hotwheelslogo1990

2000–2004[]

Hot Wheels 2000 logo
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This logo was still used by some Monster Jam teams as late as 2009.

2004–2010[]

Hot Wheels 2005 logo
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This logo was still seen at The Mattel Toy Store at 8400 Fairway Pl, Middleton, WI 53562.

2009–present[]

2009–2014[]

Hot Wheels logo flat

The logo's shape more resembles that of the 1969 logo.

2014–present[]

Hot Wheels
Logos with slogan (2018–present)

References[]

External links[]


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