Hot Wheels

Hot Wheels® is the brand name of a line of miniature toy automotive vehicles in varying scales of actual size (predominantly racing cars), as well as modular racetrack sets and other accessories, manufactured since 1968 by Mattel. The miniatures are often licensed reproductions of actual production cars from both the mass-market and racing worlds, and are among the company's best-selling and best-known products.

This page only shows primary logo variants. For other related logos and images, see: Anniversary Mainline Series Icons

1968–1969	1969–1970	1970–1973	1973–1990	1990–2000
2000–2004	2004–2009	2009–2014	2014–present

1968–1973

1968–1969

SVG NEEDED

Designer:  Otto Kuhni

Typography:  Custom

Launched:  March 1, 1968

1969–1973

1969–1970

SVG NEEDED

1970–1973

1973–1990

1990–2000

2000–2004

SVG NEEDED

This logo was still used by some Monster Jam teams as late as 2009.

2004–2009

SVG NEEDED

This logo was still seen at The Mattel Toy Store at 8400 Fairway Pl, Middleton, WI 53562.

2009–present

2009–2014

The logo's shape more resembles that of the 1969 logo.

3D version

2014–present

Print version.

Mirrored version that used on the diecast cars.

Logos with slogan (2018–present)

"It's Not the Same without the Flame"

Stamped variant debuted in 2019, which is commonly seen on the packaging cards.

External links

• Official website
• Hot Wheels on Wikipedia