Hot Wheels® is the brand name of a line of miniature toy automotive vehicles in varying scales of actual size (predominantly racing cars), as well as modular racetrack sets and other accessories, manufactured since 1968 by Mattel. The miniatures are often licensed reproductions of actual production cars from both the mass-market and racing worlds, and are among the company's best-selling and best-known products.
This version of the logo saw its flame being simplified, Mattel's original corporate logo increasing in size and the tagline "Fastest Metal Cars in the World!" being added to the logo even though it would be removed from the logo in its later versions.
For the product's third year, the logo was updated. The color red was darkened, the Mattel logo was updated to reflect its current version and the tagline was removed.
The logo above is the orange variant of the standard logo shown below, which has the "Hot Wheels" text in yellow for the first time.
This is the first and only version to feature a thin black outline of the overall logo. The letters "Hot Wheels" appear in two colors, rather than plain white, for the first time.
The biggest change in this version was the Mattel logo being eliminated altogether. The logo itself was also given a three-dimensional look. This logo was still used by some Monster Jam teams as late as 2009.
This logo was still seen at The Mattel Toy Store at 8400 Fairway Pl, Middleton, WI 53562.
The logo's shape more resembles that of the 1969 logo.
In 2014, the flame was finally modified and a white outline was added.
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