Hot Wheels® is the brand name of a line of miniature toy automotive vehicles in varying scales of actual size (predominantly racing cars), as well as modular racetrack sets and other accessories, manufactured since 1968 by Mattel. The miniatures are often licensed reproductions of actual production cars from both the mass-market and racing worlds, and are among the company's best-selling and best-known products.
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| 1968–1969 | 1969–1970 | 1970–1973 | 1973–1990 | 1990–2000 |
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| 2000–2004 | 2004–2010 | 2010–2014 | 2014–present | |
1968–1973
1968–1969
A better version of this logo is needed, due to the picture quality, inaccuracies or other issues with the uploaded logo. You can help Logopedia by uploading it here.
1969–1973
1969–1970
This version of the logo saw its flame being simplified, Mattel's original corporate logo increasing in size and the tagline "Fastest Metal Cars in the World!" being added to the logo even though it would be removed from the logo in its later versions.
1970–1973
For the product's third year, the logo was updated. The color red was darkened, the Mattel logo was updated to reflect its current version and the tagline was removed.
1973–1990
The logo above is the orange variant of the standard logo shown below, which has the "Hot Wheels" text in yellow for the first time.
1990–2000
This is the first and only version to feature a thin black outline of the overall logo. The letters "Hot Wheels" appear in two colors, rather than plain white, for the first time.
2000–2004
The biggest change in this version was the Mattel logo being eliminated altogether. The logo itself was also given a three-dimensional look. This logo was still used by some Monster Jam teams as late as 2009.
2004–2010
2010–present
2010–2014
The logo's shape more resembles that of the original.
2014–present
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SVG version needed.
In 2014, a white outline was added and replaced the '™' symbol with an '®' symbol.
External links
- Hot Wheels official website
- Hot Wheels on Wikipedia
| Toys American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends Licensed Games Subsidaries Defunct  |
