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Logopedia
This page only shows primary logo variants.
For other related logos and images, see:
1968–1969 1969 1969–1970 1970–1973 1973–1990 1990–2000
1968–1969 1969 1969–1970 1970–1973 1973–1990 1990–2000
2000–2004 2004–2010 2010–present 2010–2014 2014–present  
2000–2004 2004–2010 2010–present 2010–2014 2014–present

Hot Wheels is the brand name of a line of miniature toy automotive vehicles in varying scales of actual size (predominantly racing cars), as well as modular racetrack sets and other accessories, manufactured since 1968 by Mattel. The miniatures are often licensed reproductions of actual production cars from both the mass-market and racing worlds, and are among the company's best-selling and best-known products.

1968–1969[]

From international collector catalogue (1967 date).
Different flame shapes and spacing. The modern Mattel logo can (sometimes) be seen used before the Hot Wheels logo redesign.
Designer:  Otto Kuhni
Typography:  Custom, Century Schoolbook SB Bold Italic
Launched:  March 1, 1968

1969–1970[]

1969[]

SVG NEEDED

1969–1970[]

SVG NEEDED

1970–1973[]

1973–1990[]

1990–2004[]

1990–2000[]

2000–2004[]

SVG NEEDED

This logo was still used by some Monster Jam teams as late as 2009.

2004–2010[]

SVG NEEDED

This logo was still seen at The Mattel Toy Store at 8400 Fairway Pl, Middleton, WI 53562.

2010–present[]

2010–2014[]

SVG NEEDED

The logo's shape resembles the 1969 logo.

2014–present[]

[1]

References[]

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