Hot Wheels® is the brand name of a line of miniature toy automotive vehicles in varying scales of actual size (predominantly racing cars), as well as modular racetrack sets and other accessories, manufactured since 1968 by Mattel. The miniatures are often licensed reproductions of actual production cars from both the mass-market and racing worlds, and are among the company's best-selling and best-known products.
For the product's second year, the logo was updated. The color red was darkened, the recently updated Mattel company logo was added, and the tagline was dropped.
The biggest change in this version was the Mattel logo being eliminated altogether. The logo itself was also given a three-dimensional look.
The logo's shape more resembles that of the original.
American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends