On September 20, 1965, the Hudson's Bay Company unveiled a new look for itself, its eponymous department store chain, and its Montréal-based chain Morgan's, designed by Lippincott & Margulies of New York. "Hudson's" and "Company" were dropped from the name in favor of the store's simple colloquial nickname, "The Bay".
2009–2013[]
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Hudson's Bay[]
2013–2025[]
Hudson's Bay's namesake parent company filed for creditor protection in March 2025. Liquidation of the company's remaining department stores would begin later that month.
