Hungry Jack's is the Australian division of Burger King. The difference in the name is due to trademark issues regarding to a South Australian owned takeaway food shop in Adelaide. Due to this trademarking issue, Burger King provided Australian franchisee Jack Cowin with a list of possible alternatives derived from the already pre-existing trademarks already registered to Burger King. Cowin selected the Hungry Jack brand name from one of the pancake mixture products of Pillsbury U.S., at the time Burger King's parent company, and changed the name slightly from "Jack" to the possessive "Jack's". Following Burger King's cessation of operations in Australia in 2002, Hungry Jack's has been wholly owned by Competitive Foods Australia.
Hungry Jack's started operations on 19 June 1971. This is actually the same logo used by Burger King beginning two years earlier, but the "Burger King" text was replaced with the "Hungry Jack's" text. The burger buns were also changed to a bright yellow, as opposed to the light tan color of the Burger King logo.
Introduced in early 1995, this logo is a modified version of the previous logo with the text looking a lot less cartoony, and was introduced in conjunction with Burger King doing a similar update of its own logo the year prior. Ironically, as of December 21, 2020, the logo now matches the Burger King logo more closely, as Burger King introduced an updated version of its 1994 logo on that date.
Proposed Hungry Jack's logo introduced in 2001, designed to match the 1999 Burger King logo by Australian design firm Renelt Belic Design. However, it went unused as Burger King left the country in 2002.
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