Hungry Jack's

1971–1995	1995–1997	1997–present	2000 (unused)

Hungry Jack's is the primary Australian franchise of Burger King.

1971-present

1971–1995

Hungry Jack's commenced operations on 19 June 1971, and launched using a modified version of the then-recently introduced Burger King branding. The difference in name was due to a trademark dispute regarding a South Australian-owned takeaway food shop in Adelaide. Due to this, Burger King's then-parent Pillsbury provided Australian franchisee Jack Cowin with a list of possible alternatives derived from trademarks already registered to them. Cowin chose Hungry Jack's from the company's brand of pancake mix products.

1995–1997

SVG NEEDED

Hungry Jack's first redesign in early 1995 followed closely after Burger King's half a year earlier, with both eschewing the informal bubble lettering for a rounded sans serif. Soon after the previously established "Burger King" trademark lapsed in 1996, Burger King Corporation filed an injunction against Hungry Jack's claiming they had breached their contract by not meeting franchising agreements, only to begin opening several Australian Burger King outlets in partnership with Shell Australia in 1997.

1996–present

Emblem that resembles an app icon

In 1996, slight alterations were made to the "H" and "Y" in "Hungry", and the "Jack's" portion was modified to more closely resemble the lettering of Burger King's 1994 logo. This logo was also used alongside the 1995-1997 logo for a short period of time between 1996 and 1997.

2000 (unused)

This planned identity, designed to match the 1999 Burger King logo, was created by Australian design firm Renelt Belic Design in 2000, though due to corporate turmoil it was scrapped. Jack Cowin and his firm Competitive Foods Australia would win a suit against Burger King in 2001, exposing a coordinated effort to snuff out and limit Hungry Jack's franchises in favor of corporate-owned Burger King outlets through a false default of contract. As a result, BKC sold its Australian BK-branded branches in 2002, and the two firms reached an administrative agreement to provide administrative and advertising support for BK-licensed menu items.

External links

• Official website