The first logotype is a symbol dating back to when Husqvarna was a factory producing musket barrels for the army, helping the soldiers to aim at their target.
1912–1973[]
SVG NEEDED
This logotype was used together with several other variants of the crown between 1912-1972.
1973–present[]
Designer:
Hormaz Kapadia of Gumaelius Annonsbyrå
Typography:
Helvetica
Launched:
Unknown
The Husqvarna logotype was created by Hormaz Kapadia at the Jönköping-based agency Gumaelius Annonsbyrå in 1973. Their task was to create a logotype with a modern look. "The old logotype, with the gothic H, did not work in dealers' small ads and the old gothic H looked Japanese to the Americans, and that was not the intended connotation", Hormaz Kapadia says. "The logotype was created with sewing machines in mind. In the 1970s, orange was the color on fashion, and the new reflex blue had just been created. Thus, it was quite natural for us to use those colors", Hormaz says.
