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Hyatt House[]

1954–1971[]

Hyatt house-1966

Hyatt House was the original name of the hotel chain and was Hyatt's flagship brand of upscale properties until 1971. In 2012, the Hyatt House brand was revived for extended-stay properties.

Hyatt Hotels & Resorts[]

1971–1990[]

Hyatt - 1971
Hyatt Hotels & Resorts 1990
Designer:  Unknown
Typography:  Avant Garde Gothic
Launched:  January 6, 1971 (Hyatt Regency O'Hare)
February 15, 1976 (full rollout)

This logo, nicknamed the “bug” by employees, was first used solely for the Hyatt Regency O’Hare when it opened in 1971. In 1976 it became the trademark of the entire company.

Hyatt Hotels[]

1990–present[]

1990–2011[]

Hyatt logo
Designer:  Landor Associates
Typography:  Optima
Launched:  September 1, 1990

2011–present[]

Hyatt Logo
Designer:  Unknown
Typography:  Unknown
Launched:  August 2011
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