- Not to be confused with the Indonesian lifestyle magazine of the same name.
Idea (stylized as iDEA) is a retail chain in Serbia, part of Mercator-S. Besides Serbia, the chain operates stores under the same name in Montenegro.
1992–2001[]
2001–2006[]
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In 2005, it became a part of Croatian Agrokor.
2006–present[]
In use since March 2006. The logo generally follows the style of its sister brand Konzum that operates in Croatia and Bosnia and Herzegovina.