International House of Pancakes
1958–1982
IHOP was established in 1958 as the International House of Pancakes.
1982–1992
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BETTER LOGO NEEDED |
1992–2003
From 1992 to 2003, this logo was used simultaneously with the next, more simplistic logo. In 2003, it was gradually phased out in favor of the next logo. It is still used at a few scant locations.
IHOP
1994–2015
Similar to the previous logo, except the "International House of Pancakes" wordmark was simply replaced with the acronym "IHOP". This logo would go on to be the longest used for the company, lasting for 21 years. It is still used at some locations.
2015–2018
In June 2015, IHOP changed its logo for the first time in 21 years, with a logo containing a curve under the 1994 wordmark resembling a smile (the "O" and "P" are the eyes while the half of "P" serves as the nose). This change was rumored to be made in order to make IHOP look "happier", as if the former was "frowning". Also, The word "Restaurant" was dropped from the logo.
IHOB
2018–present
On June 4, 2018, IHOP announced that they are flipping the "p" in their logo into a "b", renaming the company "IHOB". Commercials promoting the name change have led to wide reactions on social media and skepticism that this may be a publicity stunt. However, on June 6, 2018, the company changed its name to "IHOB" on its Twitter profile and retweeted the new logo outside a location in Los Angeles. The new name fully took effect on June 11, 2018, when it was revealed the "B" will stand for "Burgers".