This page only shows primary logo variants.


1998–2001 2001–2002 2002–2003 2003–2006
1998–2001 2001–2002 2002–2003 2003–2006
2006–2013 2008–2013 2013–2015 2015–present
2006–2013 2008–2013 2013–2015 2015–present


ITV2 yellow.png
Logopedia InfoWhite.svg SVG NEEDED
Designer:  English & Pockett
Typography:  ITV - OCR-B (modified)
2 - Helvetica Bold
Launched:  December 7, 1998

ITV2 was launched on 7 December 1998. The first look was designed by English & Pockett.[1]

There are 4 colour variants present: yellow, green, Lilac and purple.



ITV2 logo 2001.svg
Designer:  English & Pockett
Typography:  ITV - OCR-B (modified)
2 - Frutiger Bold
Launched:  November 19, 2001

A new look was launched on 19 November 2001, also designed by English & Pockett, bringing ITV2 in line with ITV1.

"We created a branding solution that builds on ITV1's positioning and reinforces the modern and active character of ITV2.
ITV2 is all about doing, entertaining, playing and winning. While the graphic presentation is modern and stylised, the use of conversation and realistic effects in the sound design make the brand feel human and accessible.
The modern styling is based on typography and language. The idents are active – swimming, dancing, bowling, fairground attractions – positive lifestyle attributes." - English & Pockett


ITV 2 2002.svg
Designer:  Unknown
Typography:  ITV - OCR-B (modified)
2 - Frutiger Bold
Launched:  October 28, 2002

A slight logo change was done on 28 October 2002.


ITV2 logo 2003.svg
Designer:  Bruce Dunlop and Associates
Typography:  ITV - OCR-B (modified)
2 - Frutiger Bold
Launched:  July 14, 2003

This logo, created by Bruce Dunlop and Associates was launched on 14 July 2003.[2] The new look often featured the word "flip:side", which positions ITV2 against ITV1. One aspect of this was the logo's colours were reverse to those of ITV1.

"Our new design work on ITV2 has created a more focused look for the channel, creating a brand that does justice to its strong position in the market. We set out to show that there is a whole other side to ITV and in doing so strengthened both ITV1 and ITV2. Our idea to ‘flip’ the three blue blocks and one yellow block of ITV1 to the opposite ratio for ITV2 was the natural visual realisation of this. This allowed us to have fun with the channel and at the same time create a distinctive, uncompromising attitude and look." - Matt Piper, designer, Bruce Dunlop & Associates



ITV2 logo 2006.svg
Designer:  Red Bee Media
Typography:  Unknown
Launched:  January 16, 2006

ITV plc launched a new corporate look on 16 January 2006, created by Red Bee Media.

"ITV2 programming has an addictive quality to it – you just can’t help watching it! As a result, the creative idea for the branding for this channel is centred around fun, excess, and general over-the-topness – too much of everything. It’s a journey through a visually rich, vibrant and stylish ITV2 environment. The idents use a mixture of live action and animation to bring this world to life. This is also taken through into the on-screen design elements from promo ends to menus to break bumpers" - ITV plc press release[3]


ITV2 logo 2008.svg
Designer:  Unknown
Typography:  Unknown
Launched:  August 20, 2008

A new look for ITV2 was launched on 20 August 2008, featuring a 3D and tilted logo.



ITV2 logo 2013.svg
Designer:  Rudd Studio
Typography:  2 - ITV Reem Bold
Launched:  January 14, 2013

Another full ITV plc corporate rebrand launched on 14 January 2013, ITV2 received a "hot red" version of the 2013 ITV logo, establishing ITV2 as the "home of infectious entertainment".


ITV2 logo 2015.svg
Designer:  ManVsMachine
Typography:  2 - ITV Reem Bold
Launched:  August 12, 2015

On 12 August 2015, the ITV2 logo was changed from "hot red" to a primary "green-cyan gradient", with other colours appearing on idents.