Changes: ITV2

Revision as of 23:42, 27 August 2018



1998–2001	2001–2002	2002–2003	2003–2006


2006–2008	2008–2013	2013–2015	2015–present

1998–2001

ITV2 was launched on 7 December, 1998. The first look was designed by English & Pockett.[1]

The TV Room

2001–2002

A new look for ITV2 was also designed by English & Pockett and it was launched on 19 November, 2001, bringing ITV2 in line with ITV1.

"We created a branding solution that builds on ITV1's positioning and reinforces the modern and active character of ITV2.

ITV2 is all about doing, entertaining, playing and winning. While the graphic presentation is modern and stylised, the use of conversation and realistic effects in the sound design make the brand feel human and accessible.

The modern styling is based on typography and language. The idents are active – swimming, dancing, bowling, fairground attractions – positive lifestyle attributes." - English & Pockett

Marketing

The TV Room

2002–2003

The logo had a three-dimensional effect applied from the 28th October 2002.

The TV Room 2

2003–2006

This logo, created by Bruce Dunlop and Associates was launched on 14 July, 2003.[2] This logo is similar to ITV1's logo, except inverted.

"Our new design work on ITV2 has created a more focused look for the channel, creating a brand that does justice to its strong position in the market. We set out to show that there is a whole other side to ITV and in doing so strengthened both ITV1 and ITV2. Our idea to ‘flip’ the three blue blocks and one yellow block of ITV1 to the opposite ratio for ITV2 was the natural visual realisation of this. This allowed us to have fun with the channel and at the same time create a distinctive, uncompromising attitude and look." - Matt Piper, designer, Bruce Dunlop & Associates

2006–2008

In line with ITV1 and ITV3, ITV2 received new-style logos, first used in 2005 with the launch of ITV4. The new look was created by Red Bee Media .

"ITV2 programming has an addictive quality to it – you just can’t help watching it! As a result, the creative idea for the branding for this channel is centred around fun, excess, and general over-the-topness – too much of everything. It’s a journey through a visually rich, vibrant and stylish ITV2 environment. The idents use a mixture of live action and animation to bring this world to life. This is also taken through into the on-screen design elements from promo ends to menus to break bumpers" - ITV plc press release[3]

2008–2013

A new look for ITV2 was launched on 20 August 2008. The previous logo was retained, however it was always presented in three-dimensions at a pronounced angle. The numeral within the logo became a metallic silver.

2013–present

2013–2015

As part of the ITV rebranding on 14 January 2013, ITV2 received a "hot red" version of the 2013 ITV logo, establishing ITV2 as the "home of infectious entertainment".

[4]

2015–present

On 12 August 2015, ITV2 received a further new look. The previous logo was retained, however it is now seen in a variety of colours, usually a teal-turquoise gradient variant in trailers and publicity.

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