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+ | {{For|the holding company|ITV plc}} |
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− | {{ImageTOC-8|plus=[[File:ITV1 logo 2010.png|1px]] |
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+ | {{Primary Logos|1989 Idents|1999 Idents|2002 Idents|2004 Idents|January 2006 Idents|November 2006 Idents|2010 Idents|2013 Idents|2019 Idents}} |
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+ | {{ImageTOC |
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+ | |Independent Television 1955.svg|1955–1963 |
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+ | |ITV 1960's 1.svg|1963–1971 |
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+ | |ITV 1960's 2.svg|1966–1973 |
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+ | |ITV 1970's.svg|1973–1983 |
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+ | |ITV 1975.svg|1975–1980 |
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+ | |ITV 1980.svg|1980–1989 |
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+ | |ITV (2013).svg|2013–2018 |
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+ | |ITV logo 2019.svg|2019–present |
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}} |
}} |
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+ | '''ITV '''is a British free-to-air television channel. Previously a network of separate regional television channels, ITV currently operates in England, Wales, Scotland, the Isle of Man and the Channel Islands. |
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− | *[http://www2.tv-ark.org.uk/itv/index.html TV Ark] |
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− | *[http://www.tv-live.org.uk/wb/pages/itv/itv1.php TV Live] |
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− | *[http://thetvroom.com/itv/ The TV Room] |
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− | ==ITV== |
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+ | == Independent Television == |
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− | ===1955-1970=== |
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+ | === 1955–1963 === |
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− | No official logo existed prior to 1989, when the ITV Network was set up, but ITV did use two logos prior in the 1970s and 1980s, but mostly on promos, as shown below. It wasn't until 1989 that the regional franchisees formed a network centre and created a unified brand. |
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+ | [[File:Independent Television 1955.svg|center|200px]]ITV began transmission on 22 September 1955, it was known as '''Independent Television'''. |
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− | ===1970-1980=== |
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− | <p style="text-align:center;">[[File:Original_itv_logo.png]]</p> |
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+ | == ITV (first era) == |
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+ | === 1963–1971 === |
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+ | [[File:ITV 1960's 1.svg|center|250px]]In 1963, Independent Television began using the '''ITV''' abbreviation. This logo remained in use until 1971. |
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+ | === 1966–1973 === |
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− | <gallery captionalign="left"> |
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− | ITV-TV's Autumn...A Big New Season Video Promo For Fall 1976.jpg|ITV-TV's Autumn...A Big New Season Video Promo For Fall 1976 |
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− | ITV-TV's ITV 77 Video Promo For 1977.jpg|ITV-TV's ITV '77 Line-Up Video Promo For 1977 |
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− | ITV-TV's Happy Christmas Line-Up Promo For December 25, 1977.jpg|ITV-TV's Merry Christmas Line-Up Video Promo For December 25, 1977 |
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− | ITV-TV's Hazeel Video Promo For Monday Night, March 20, 1978.jpg|ITV-TV's Hazeel Video Promo For Monday Night, March 20, 1978 |
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− | ITV-TV's Autumn Line-Up Video Promo For Fall 1978.jpg|ITV-TV's Autumn Line-Up Video Promo For Fall 1978 |
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− | ITV-TV's Christmas Eve Line-Up Video Promo For December 25, 1978.jpg|ITV-TV's Christmas Eve Line-Up Video Promo For December 24, 1978 |
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− | ITV-TV's Boxing Day Line-Up Video Promo For December 26, 1978.jpg|ITV-TV's Boxing Day Line-Up Video Promo For December 26, 1978 |
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− | ITV-TV's Welcome Home To ITV Video Promo From 1979.jpg|ITV-TV's Welcome Home To ITV Video Promo From 1979 |
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− | ITV-TV's Summer On ITV Line-Up Video Promo For Wednesday Night, July 11, 1979.jpg|ITV-TV's Summer On ITV Video Promo For Wednesday Night, July 11, 1979 |
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− | ITV-TV's Christmas On ITV Video Promo For Late December 1979.jpg|ITV-TV's Christmas On ITV Video Promo For Late December 1979 |
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− | ITV-TV's Christmas Day Line-Up Video Promo Tuesday Night, December 25, 1979.jpg|ITV-TV's Christmas Day Line-Up Video Promo For Tuesday Night, December 25, 1979 |
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− | === |
+ | === 1973–1983 === |
− | [[File:ITV |
+ | [[File:ITV 1970's.svg|center|170px]] |
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+ | ITV 1970's 1.svg|Alternative version |
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+ | === 1975–1980 === |
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+ | [[File:ITV 1975.svg|center|200px]] |
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+ | === 1980–1993 === |
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− | <gallery captionalign="left"> |
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+ | [[File:ITV 1980.svg|center|200px]] |
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− | ITV-TV's Ryan's Daughter Video Promo For Sunday Night, January 13, 1980.jpg|ITV-TV's Ryan's Daughter Video Promo For Sunday Night, January 13, 1980 |
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− | ITV-TV's Enemy At The Door Video Promo For Saturday Night, February 9, 1980.jpg|ITV-TV's Enemy At The Door Video Promo For Saturday Night, February 9, 1980 |
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− | ITV-TV's Christmas With ITV Video Promo For Late December 1980.jpg|ITV-TV's Christmas With ITV Video Promo For Late December 1980 |
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+ | ITV 1980 (3D Version).svg|3D version |
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− | ITV-TV's Boxing Day Line-Up Video Promo For December 26, 1980.jpg|ITV-TV's Boxing Day Line-Up Video Promo For December 26, 1980 |
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+ | ITV Silver 3D.svg|3D Silver version |
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− | ITV-TV's New Year's Eve Video Promo For Wednesday Night, December 31, 1980.jpg|ITV-TV's New Year's Eve Video Promo For Wednesday Night, December 31, 1980 |
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+ | ITV Rainbow 3D.svg|3D Rainbow version |
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− | ITV-TV's New Year's Day Video Promo For Thursday Night, January 1, 1981.jpg|ITV-TV's New Year's Day Video Promo For Thursday Night, January 1, 1981 |
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+ | GW229H176.jpg|ITV Presents |
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− | ITV-TV's Tonight Line-Up Video Promo For Friday Night, January 2, 1981.jpg|ITV-TV's Tonight Line-Up Video Promo For Friday Night, January 2, 1981 |
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+ | GW224H177.jpg|ITV Presents of 3D version |
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− | ITV-TV's Spring On ITV Video Promo For Spring 1981.jpg|ITV-TV's Spring On ITV Video Promo For Spring 1981 |
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− | ITV-TV's Young At Heart Video Promo For Thursday Night, June 25, 1981.jpg|ITV-TV's Young At Heart Video Promo For Thursday Night, June 25, 1981 |
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− | ITV-TV's Tuesday Line-Up Video Promo For Tuesday Night, June 30, 1981.jpg|ITV-TV's Tuesday Line-Up Video Promo For Tuesday Night, June 30, 1981 |
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− | ITV-TV's Wednesday Line-Up Video Promo For Wednesday Night, July 29, 1981.jpg|ITV-TV's Wednesday Line-Up Video Promo For Wednesday Night, July 29, 1981 |
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− | ITV-TV's New Series On ITV Video Promo For Spring 1981.jpg|ITV-TV's New Series On ITV VIdeo Promo For Spring 1981 |
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− | ITV-TV's Autumn '81, 81 Reasons Video Promo For Fall 1981.jpg|ITV-TV's Autumn '81: 81 Reasons Video Promo For Fall 1981 |
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− | ITV-TV's The Paul Squire Show Video Promo For Wednesday Evening, September 2, 1981.png|ITV-TV's The Paul Squire Show Video Promo For Wednesday Evening, September 2, 1981 |
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− | ITV-TV's New Look Sunday Line-Up Video Promo For Sunday Night, October 18, 1981.png|ITV-TV's New Look Sunday Line-Up Video Promo For Sunday Night, October 18, 1981 |
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− | ITV-TV's Game For A Laugh Video Promo For Saturday Evening, October 17, 1981.png|ITV-TV's Game For A Laugh Video Promo For Saturday Evening, October 17, 1981 |
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− | ITV-TV's Johnny Carson's Tonight Show Video Promo For Saturday Night, October 17, 1981.png|ITV-TV's Johnny Carson's Tonight Show Video Promo For Saturday Night, October 17, 1981 |
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− | ITV-TV's Sunday Line-Up Video Promo For Sunday Night, November 1, 1981.png|ITV-TV's Sunday Line-Up Video Promo For Sunday Night, November 1, 1981 |
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− | ITV-TV's Scrooge Video ID For Thursday Night, December 24, 19981.png|ITV-TV's Scrooge Video ID For Thursday Night, December 24, 1981 |
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− | ITV-TV's Christmas Day Line-Up Video Promo For December 25, 1981.png|ITV-TV's Christmas Day Line-Up Video Promo For December 25, 1981 |
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− | ITV-TV's Tomorrow Line-Up Video Promo For Saturday Night, December 26, 1981.png|ITV-TV's Tomorrow Line-Up Video Promo For Saturday Night, December 26, 1981 |
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− | ITV-TV's Midnight Communion Video Promo For Thursday Night, December 24, 1981.png|ITV-TV's Midnight Communion Video ID For Early Friday Morning, December 25, 1981 |
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</gallery> |
</gallery> |
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− | ===1989–1998=== |
+ | === 1989–1998 === |
− | [[File:ITV |
+ | [[File:ITV (1989).svg|center|200px]] |
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− | |||
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*[[Scottish TV]] used the ident for a short period. |
*[[Scottish TV]] used the ident for a short period. |
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− | *[[Tyne Tees TV]] used the ident until 1991 |
+ | *[[Tyne Tees TV]] used the ident until 1991 but continued using the music for its next ident. |
− | *[[ |
+ | *[[London Weekend Television]] and [[HTV]] used the ident until 1992. |
− | *[[Thames TV]] used the ident until 1991 |
+ | *[[Thames TV]] used the ident until 1991 but ditched it after finding out they had lost their franchise. They had also modified it in 1990 due to a change of logo. |
− | *[[Border TV]] used the ident until 1993 |
+ | *[[Border TV]] used the ident until 1993 but continued using the music for its next ident. |
− | *[[Yorkshire TV]] used the ident until 1994. |
+ | *[[Yorkshire TV]] used 2 idents, the first one was until 1990 and the second ident until 1994. |
− | *[[Grampian TV]] continued using the ident up until the launch of the new ITV network logo in 1998. |
+ | *[[Grampian TV]] (now [[STV North]]) continued using the ident up until the launch of the new ITV network logo in 1998. |
*[[Central TV]] used the ident until 1992, but also made a couple of variants. |
*[[Central TV]] used the ident until 1992, but also made a couple of variants. |
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+ | *[[ITV (TV channel)/1989 Idents]] |
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− | ===1998–2001=== |
+ | === 1998–2001 === |
− | [[File:ITV |
+ | [[File:ITV (1998).svg|center|200px]] |
⚫ | For the first time for 9 years, the stylized triangle was removed from the logo. They began rebranding itself to improve on its image. This included the new slogan "TV From The Heart", created by [[HHCL & Partners]]. A new logo which was created by [[English & Pockett]] was launched on 4 October 1998, one year after a new logo for the [[BBC]] was launched. |
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− | |||
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− | Most |
+ | Most franchises initially continued using their own distinct regional identities, although some added the new logo to their ID's. |
*[http://www.marketingweek.co.uk/home/itv-reveals-programme-line-up-and-rebranding/2009204.article Marketing Week: ITV reveals programme line-up and rebranding] |
*[http://www.marketingweek.co.uk/home/itv-reveals-programme-line-up-and-rebranding/2009204.article Marketing Week: ITV reveals programme line-up and rebranding] |
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− | New common idents for the |
+ | New common idents for the network were launched on 8 November 1999. The new idents had a common design but were adapted for different regions. However, many franchises decided not to use the new identity. The franchises owned by Granada Media ([[Granada TV]], [[LWT]], [[Yorkshire TV]] and [[Tyne Tees TV]]) and United News and Media ([[Meridian]], [[Anglia TV]] and [[HTV]]), as well as Border TV and Channel TV, chose to adopt the new idents. The franchises owned by Carlton Communications ([[Carlton TV]], [[Central TV]] and [[Westcountry TV]]) were all renamed "Carlton" a month earlier but used the new ITV logo. [[Scottish TV]], [[Grampian TV]] and [[UTV]] didn't adopt the new logo at all. |
The idents themselves consisted of a short filmed sequence, which ended with a heart-shape appearing, before fading to the franchise logo on top of a blue background made up of spinning hearts. In total, sixteen different sequences were shot. |
The idents themselves consisted of a short filmed sequence, which ended with a heart-shape appearing, before fading to the franchise logo on top of a blue background made up of spinning hearts. In total, sixteen different sequences were shot. |
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+ | The name and logo still remained in use while the logo became corporate until 2006. |
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+ | |||
+ | *[http://logos.wikia.com/wiki/ITV(TV_channel)/1999_Idents ITV (TV channel)/1999 Idents] |
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*[http://www.designweek.co.uk/news/itv-shows-that-it-has-a-heart/1121229.article ITV shows that it has a heart] |
*[http://www.designweek.co.uk/news/itv-shows-that-it-has-a-heart/1121229.article ITV shows that it has a heart] |
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− | ==ITV1== |
+ | == ITV1 == |
+ | === 2001–2002 === |
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+ | [[File:ITV1 logo 2001.svg|center|200px]] |
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− | === |
+ | === 2002–2004 === |
− | [[File:ITV1 |
+ | [[File:ITV1 2002.png|center|200px]] |
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− | |||
− | ===2002–2004=== |
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− | |||
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− | |||
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*[http://www.designweek.co.uk/news/bruce-dunlop-tunes-to-itv-revamp/1113444.article Bruce Dunlop tunes to ITV revamp] |
*[http://www.designweek.co.uk/news/bruce-dunlop-tunes-to-itv-revamp/1113444.article Bruce Dunlop tunes to ITV revamp] |
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+ | *[[ITV1/2002 Idents|ITV/2002 Idents]] |
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− | ===2004–2006=== |
+ | === 2004–2006 === |
− | [[File:ITV1 logo 2004.svg|center| |
+ | [[File:ITV1 logo 2004.svg|center|200px]] |
⚫ | With the launch of [[ITV3]] on 1 November 2004, ITV1 received a new logo. The logo was modified so the letters would be in separate boxes. Since the 2002 relaunch, it had been common for the logo the animate on screen as four separate squares that were joined to form the ITV logo. With the new look, the boxes would remain separated, as had been the case with [[ITV2]]'s new look the previous year. The idents had a stacked version for this logo, the three-dimensional logo turned back into a two- dimensional logo with separate boxes. |
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− | |||
⚫ | With the launch of [[ITV3]] on November |
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− | |||
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− | ITV1 logo 2004 stacked.svg|On screen, the logo usually appeared stacked with the yellow '1' square on the bottom. |
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===2006=== |
===2006=== |
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− | [[File:ITV1 logo.svg|center| |
+ | [[File:ITV1 logo.svg|center|200px]] |
− | A new look for ITV1, [[ITV2]] and [[ITV3]] launched on January |
+ | A new look for ITV1, [[ITV2]] and [[ITV3]] was launched on 16 January 2006 when the ITV1 logo was short-lived. It was created by [[Red Bee Media]]. |
− | This ended ITV's yellow and blue era, giving each channel a primary colour - yellow for |
+ | This ended ITV's yellow and blue era, giving each channel a primary colour - yellow for '''ITV''', lime-green for [[ITV2]], maroon for [[ITV3]] and teal for [[ITV4]] (which was first used in November of 2005). |
− | The new |
+ | The new ID's for ITV1 was based on emotions, with each ident showing four scenes associated with pride, joy, embarrassment, surprise or love. This logo was used for almost 10 months. |
− | :''"ITV is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the ITV1 audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The ITV1 logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that ITV1 brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as hero."'' ITV plc press release |
+ | :''"ITV is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the [[ITV1]] audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The [[ITV1]] logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that [[ITV1]] brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as a hero."'' [[ITV plc]] press release |
− | *[http://www.itvplc.com/media/newsrelease/?&id=1347&page=14 Press release: ITV unveils new channel identities across its portfolio of channels][http://www.webcitation.org/5vcXgNPI8 webcite] |
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*[http://www.designweek.co.uk/news/itvs-multichannel-challenge/1107175.article ITV's multichannel challenge] |
*[http://www.designweek.co.uk/news/itvs-multichannel-challenge/1107175.article ITV's multichannel challenge] |
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*[http://www.designweek.co.uk/news/itv-launches-on-screen-branding-by-red-bee-media/1101750.article ITV launches on-screen branding by Red Bee Media] |
*[http://www.designweek.co.uk/news/itv-launches-on-screen-branding-by-red-bee-media/1101750.article ITV launches on-screen branding by Red Bee Media] |
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*[http://www.theidentgallery.com/itv1-2006.php The Ident Gallery] |
*[http://www.theidentgallery.com/itv1-2006.php The Ident Gallery] |
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− | ===2006–2010=== |
+ | === 2006–2010 === |
− | [[File:ITV1 logo 2.svg|center| |
+ | [[File:ITV1 logo 2.svg|center|200px]] |
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⚫ | The new idents show various scenes were yellow 3D objects, such as hummingbird, fishes and moths, move around on the screen. The new idents were directed by [[Blink Production]] and [[Pleix]] with special effects by [[The Mill]].[http://www.guardian.co.uk/media/2006/nov/13/marketingandpr.ITV] There were initially four idents, with two further idents added by the end of the year. |
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⚫ | :''"The six idents capture the atmosphere in a variety of locations which evoke different moods - from a serene lake to a vibrant marketplace, and an urban basketball court. The ITV1 'yellow' colour is then picked out within these locations in various forms. Scenes from these locations have also been used to create six break bumpers that help to punctuate the ITV1 junctions."'' - Press release |
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⚫ | The new idents |
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− | |||
⚫ | :''"The six idents capture the atmosphere in a variety of locations which evoke different moods - from a serene lake |
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*[http://www.the-mill.com/printable.php?A=577 The Mill] |
*[http://www.the-mill.com/printable.php?A=577 The Mill] |
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*[http://www.redbeemedia.com/press/2006/itv1_rebrand.shtml ITV introduces second phase of re-brand for ITV1] [http://cache.zoominfo.com/CachedPage/?archive_id=930788099&page_id=1806746236&page_url=%2f%2fwww.redbeemedia.com%2fpress%2f2006%2fitv1_rebrand.shtml&page_last_updated=12%2f2%2f2006+7%3a33%3a33+PM cached] |
*[http://www.redbeemedia.com/press/2006/itv1_rebrand.shtml ITV introduces second phase of re-brand for ITV1] [http://cache.zoominfo.com/CachedPage/?archive_id=930788099&page_id=1806746236&page_url=%2f%2fwww.redbeemedia.com%2fpress%2f2006%2fitv1_rebrand.shtml&page_last_updated=12%2f2%2f2006+7%3a33%3a33+PM cached] |
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− | Four more idents were added on |
+ | Four more idents were added on 3 September 2007, bringing the total number of idents to ten.[http://www.guardian.co.uk/media/2007/sep/03/advertising.citynews] |
*[http://www.theidentgallery.com/itv1-2007.php The Ident Gallery] |
*[http://www.theidentgallery.com/itv1-2007.php The Ident Gallery] |
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+ | *[[ITV (UK)/November 2006 Idents|ITV1/November 2006 Idents]] |
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− | === |
+ | === 2010–2013 === |
− | [[File:ITV1 (New).svg|center| |
+ | [[File:ITV1 (New).svg|center|200px]] |
⚫ | |||
− | |||
+ | <gallery spacing="small" captionalign="center" position="center" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true"> |
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+ | ITV1 HD.svg|ITV HD launched as a standard channel on all platforms in April 2010, becoming a full time simulcast with ITV. |
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− | |||
+ | ITV1_plus1_logo.png|Timeshift logo, launched in 2011. |
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− | File:ITV1 Lanterns ident.jpg|'''Lanterns''', [http://www.youtube.com/watch?v=ZrVk2iPjyDo See Video] (withdrawn) |
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− | File:ITV1 Sunflowers ident.jpg|'''Sunflowers''', [http://www.youtube.com/watch?v=eeSEwdnumQg See Video] |
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− | File:ITV1 Snakes and Ladders ident.jpg|'''Snakes and Ladders''', [http://www.youtube.com/watch?v=ne4kC17WnR8 See Video] |
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− | File:ITV1 Dodgems ident.jpg|'''Dodgems''', [http://www.youtube.com/watch?v=j41uBc57Rik See Video] |
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</gallery> |
</gallery> |
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*[http://www.theidentgallery.com/itv1-2010.php The Ident Gallery] |
*[http://www.theidentgallery.com/itv1-2010.php The Ident Gallery] |
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+ | *[[ITV1/2010 Idents]] |
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+ | |||
+ | == ITV (second era) == |
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+ | === 2013–2018 === |
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+ | [[File:ITV (2013).svg|center|200px]]As part of the ITV corporate re-branding on 14 January 2013, the main channel reverted to its former name, dropping the '1', and received a new logo stylised as handwriting, which changes colour depending on the background it is used on. |
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+ | |||
+ | Since 2019, this logo is currently only used on idents and the opening titles for [[ITV Breakfast|Good Morning Britain]]. |
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+ | <gallery widths="150" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true"> |
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+ | ITV HD.svg|ITV HD |
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+ | ITV +1.svg|ITV +1 |
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+ | ITV 60.png|Logo used for ITV's 60 anniversary in 2015 |
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+ | |||
+ | === 2019–present === |
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+ | [[File:ITV_logo_2019.svg|center|200px]] |
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+ | On January 1, 2019, the main channel slightly modified its logo. It now has three segments instead of five, while its [[ITV plc|corporate logo]] remains unchanged. |
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+ | <gallery position="center" captionalign="center" bordercolor="transparent" hideaddbutton="true" navigation="true"> |
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+ | ITV Creates 2019 (52 artists).png|The large set of 52 idents, with the next artist being launched next week|link=ITV (UK)/2019 Idents |
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+ | </gallery> |
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+ | |||
+ | == Other == |
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+ | {{Other|a=1989 Idents|1999 Idents|2002 Idents|2004 Idents|January 2006 Idents|November 2006 Idents|2010 Idents|2013 Idents|2019 Idents}} |
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{{ITV}} |
{{ITV}} |
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⚫ | |||
[[Category:ITV]] |
[[Category:ITV]] |
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+ | [[Category:ITV plc]] |
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⚫ | |||
+ | [[Category:1955]] |
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+ | [[Category:1963]] |
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+ | [[Category:2001]] |
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+ | [[Category:2013]] |
Revision as of 12:04, 22 February 2020
This page only shows primary logo variants. For other related logos and images, see:
|
1955–1963 | 1963–1971 | 1966–1973 | 1973–1983 | 1975–1980 | 1980–1989 |
1989–1998 | 1998–2001 | 2001–2002 | 2002–2004 | 2004–2006 | 2006 |
2006–2010 | 2010–2013 | 2013–2018 | 2019–present |
ITV is a British free-to-air television channel. Previously a network of separate regional television channels, ITV currently operates in England, Wales, Scotland, the Isle of Man and the Channel Islands.
Independent Television
1955–1963
ITV began transmission on 22 September 1955, it was known as Independent Television.
ITV (first era)
1963–1971
In 1963, Independent Television began using the ITV abbreviation. This logo remained in use until 1971.
1966–1973
1973–1983
ITV didn't use an official logo until 1989, but this logo was used on certain promos and merchandising until 1983.
1975–1980
1980–1993
Even though ITV still didn't use an official logo until 1989, this particular logo was used on various promos throughout the 1980s, as well as on the ITV Schools and ITV Telethon logos. From 1989, this logo is no longer in use besides ITV Schools, which remained in use until 1993.
1989–1998
On 4 September 1989, various ITV companies started using a new common identity. The identity was designed by English Markell Pockett and the ident featured music composed by David Dundas, famous for the Fourscore music he composed for Channel 4.
The ident started out with the logo of the local franchisee, followed by various images and ended with the logo. The "V" in ITV contained a triangle which would include a simplified version of the local franchise's logo.
However, the new identity wasn't mandatory and many companies chose not to use it at all. Many only adopted some elements or dropped the common identity rather quickly:
- TSW, Ulster TV, Anglia TV, Channel Television, TVS and Granada TV didn't adopt the new identity at all.
- Scottish TV used the ident for a short period.
- Tyne Tees TV used the ident until 1991 but continued using the music for its next ident.
- London Weekend Television and HTV used the ident until 1992.
- Thames TV used the ident until 1991 but ditched it after finding out they had lost their franchise. They had also modified it in 1990 due to a change of logo.
- Border TV used the ident until 1993 but continued using the music for its next ident.
- Yorkshire TV used 2 idents, the first one was until 1990 and the second ident until 1994.
- Grampian TV (now STV North) continued using the ident up until the launch of the new ITV network logo in 1998.
- Central TV used the ident until 1992, but also made a couple of variants.
- ITV (TV channel)/1989 Idents
1998–2001
For the first time for 9 years, the stylized triangle was removed from the logo. They began rebranding itself to improve on its image. This included the new slogan "TV From The Heart", created by HHCL & Partners. A new logo which was created by English & Pockett was launched on 4 October 1998, one year after a new logo for the BBC was launched.
Most franchises initially continued using their own distinct regional identities, although some added the new logo to their ID's.
New common idents for the network were launched on 8 November 1999. The new idents had a common design but were adapted for different regions. However, many franchises decided not to use the new identity. The franchises owned by Granada Media (Granada TV, LWT, Yorkshire TV and Tyne Tees TV) and United News and Media (Meridian, Anglia TV and HTV), as well as Border TV and Channel TV, chose to adopt the new idents. The franchises owned by Carlton Communications (Carlton TV, Central TV and Westcountry TV) were all renamed "Carlton" a month earlier but used the new ITV logo. Scottish TV, Grampian TV and UTV didn't adopt the new logo at all.
The idents themselves consisted of a short filmed sequence, which ended with a heart-shape appearing, before fading to the franchise logo on top of a blue background made up of spinning hearts. In total, sixteen different sequences were shot.
The name and logo still remained in use while the logo became corporate until 2006.
ITV1
2001–2002
In 2001, all franchises in England and Wales were owned by Carlton or Granada and they chose to rename the network ITV1. The idents were adapted accordingly and the regional names continued to be used alongside the 1998 logo. The renaming took effect on 11 August.
2002–2004
A new 3D look for ITV was launched on 28 October 2002. With the launch of a new look, playout for all English regions was centralised to London and all regional names and identifications were dropped for national programmes. Regional identification still occurred ahead of regional programmes.
The new look was designed was created by Bruce Dunlop and Associates, ending its relationship with English & Pockett. The idents featured presenters from programmes on ITV. This logo changed from two-dimensional to three-dimensional.
2004–2006
With the launch of ITV3 on 1 November 2004, ITV1 received a new logo. The logo was modified so the letters would be in separate boxes. Since the 2002 relaunch, it had been common for the logo the animate on screen as four separate squares that were joined to form the ITV logo. With the new look, the boxes would remain separated, as had been the case with ITV2's new look the previous year. The idents had a stacked version for this logo, the three-dimensional logo turned back into a two- dimensional logo with separate boxes.
2006
A new look for ITV1, ITV2 and ITV3 was launched on 16 January 2006 when the ITV1 logo was short-lived. It was created by Red Bee Media.
This ended ITV's yellow and blue era, giving each channel a primary colour - yellow for ITV, lime-green for ITV2, maroon for ITV3 and teal for ITV4 (which was first used in November of 2005).
The new ID's for ITV1 was based on emotions, with each ident showing four scenes associated with pride, joy, embarrassment, surprise or love. This logo was used for almost 10 months.
- "ITV is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the ITV1 audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The ITV1 logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that ITV1 brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as a hero." ITV plc press release
2006–2010
The logo was updated and the idents were replaced by new ones on 13 November 2006. The logo was changed slightly with the 'itv' lettering changing colour from white to black.
The new idents show various scenes were yellow 3D objects, such as hummingbird, fishes and moths, move around on the screen. The new idents were directed by Blink Production and Pleix with special effects by The Mill.[1] There were initially four idents, with two further idents added by the end of the year.
- "The six idents capture the atmosphere in a variety of locations which evoke different moods - from a serene lake to a vibrant marketplace, and an urban basketball court. The ITV1 'yellow' colour is then picked out within these locations in various forms. Scenes from these locations have also been used to create six break bumpers that help to punctuate the ITV1 junctions." - Press release
Four more idents were added on 3 September 2007, bringing the total number of idents to ten.[2]
2010–2013
After the launch of ITV HD, a 3D logo for ITV was introduced on 9 April 2010, created in-house by ITV Creative. The new logo is launched with four new idents, directed by Blink Productions and Pleix:
ITV (second era)
2013–2018
As part of the ITV corporate re-branding on 14 January 2013, the main channel reverted to its former name, dropping the '1', and received a new logo stylised as handwriting, which changes colour depending on the background it is used on.
Since 2019, this logo is currently only used on idents and the opening titles for Good Morning Britain.
2019–present
On January 1, 2019, the main channel slightly modified its logo. It now has three segments instead of five, while its corporate logo remains unchanged.
Other
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