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{{For|the holding company|ITV plc}}
 
{{For|the holding company|ITV plc}}
{{ImageTOC
+
'''ITV''' is a British free-to-air television channel. Previously a network of separate regional television channels, ITV currently operates in England, Wales, Scotland, the Isle of Man and the Channel Islands.{{ImageTOC
 
|Independent Television 1955.svg|1955–1963
 
|Independent Television 1955.svg|1955–1963
 
|ITV 1960's 1.svg|1963–1971
 
|ITV 1960's 1.svg|1963–1971
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== Independent Television ==
 
== Independent Television ==
 
=== 1955–1963 ===
 
=== 1955–1963 ===
[[File:Independent Television 1955.svg|center|200px]]
+
[[File:Independent Television 1955.svg|center|200px]]ITV began transmission on 22 September 1955, it was known as '''Independent Television'''.
   
 
== ITV (first era) ==
 
== ITV (first era) ==
 
=== 1963–1971 ===
 
=== 1963–1971 ===
[[File:ITV 1960's 1.svg|center|200px]]
+
[[File:ITV 1960's 1.svg|center|200px]]In 1963, Independent Television began using the '''ITV''' abbreviation. This logo remained in use until 1971.
   
 
=== 1966–1973 ===
 
=== 1966–1973 ===
Line 33: Line 33:
 
ITV 1970's 1.svg|Alternative version
 
ITV 1970's 1.svg|Alternative version
 
</gallery>
 
</gallery>
'''ITV''' didn't use an official logo until 1989, but this logo was used on certain promos and merchandising throughout the 1970s.
+
ITV didn't use an official logo until 1989, but this logo was used on certain promos and merchandising until 1983.
   
 
=== 1975–1980 ===
 
=== 1975–1980 ===
Line 40: Line 40:
 
=== 1980–1993 ===
 
=== 1980–1993 ===
 
[[File:ITV 1980.svg|center|200px]]
 
[[File:ITV 1980.svg|center|200px]]
Even though '''ITV''' still didn't use an official logo until 1989, this particular logo was used on various promos throughout the 1980s, as well as on the [[ITV Schools]] and [[ITV Telethon]] logos. Even though '''ITV''' stopped using this logo by 1989, its usage within ITV Schools stayed in use until 1993.
+
Even though ITV still didn't use an official logo until 1989, this particular logo was used on various promos throughout the 1980s, as well as on the [[ITV Schools]] and [[ITV Telethon]] logos. From 1989, this logo is no longer in use besides ITV Schools, which remained in use until 1993.
 
<gallery widths="150" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true">
 
<gallery widths="150" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true">
 
ITV 1980 (3D Version).svg|3D version
 
ITV 1980 (3D Version).svg|3D version
Line 54: Line 54:
 
ITV (1989) (Print).svg|Print version
 
ITV (1989) (Print).svg|Print version
 
</gallery>
 
</gallery>
On 4 September 1989, various '''ITV''' companies started using a new common identity. The identity was designed by [[English Markell Pockett]] and the ident featured music composed by David Dundas.
+
On 4 September 1989, various ITV companies started using a new common identity. The identity was designed by [[English Markell Pockett]] and the ident featured music composed by David Dundas.
   
The ident started out with the logo of the local '''ITV''' franchisee, followed by various images and ended with the '''ITV''' logo. The "'''V'''" in '''ITV''' contained a triangle which would include a simplified version of the local franchise's logo.
+
The ident started out with the logo of the local franchisee, followed by various images and ended with the logo. The "V" in ITV contained a triangle which would include a simplified version of the local franchise's logo.
   
However, the new identity wasn't mandatory and many '''ITV''' companies chose not to use it at all. Many only adopted some elements or dropped the common identity rather quickly:
+
However, the new identity wasn't mandatory and many companies chose not to use it at all. Many only adopted some elements or dropped the common identity rather quickly:
   
 
*[[TSW]], [[Ulster TV]], [[Anglia TV]], [[Channel Television]], [[Television South|TVS]] and [[Granada TV]] didn't adopt the new identity at all.
 
*[[TSW]], [[Ulster TV]], [[Anglia TV]], [[Channel Television]], [[Television South|TVS]] and [[Granada TV]] didn't adopt the new identity at all.
Line 76: Line 76:
 
ITV (1998) (Print).svg|Print version
 
ITV (1998) (Print).svg|Print version
 
</gallery>
 
</gallery>
For the first time for 9 years, the stylized triangle was removed from the '''ITV''' logo. They began rebranding itself to improve on its image. This included the new slogan "TV From The Heart", created by [[HHCL & Partners]]. A new '''ITV''' logo which was created by [[English & Pockett]]. It was launched on 4 October 1998, one year after a new logo for the [[BBC]] was launched.
+
For the first time for 9 years, the stylized triangle was removed from the logo. They began rebranding itself to improve on its image. This included the new slogan "TV From The Heart", created by [[HHCL & Partners]]. A new logo which was created by [[English & Pockett]], was launched on 4 October 1998, one year after a new logo for the [[BBC]] was launched.
   
Most '''ITV''' franchises inititally continued using their own distinct regional identities, although some added the new logo to their idents.
+
Most franchises inititally continued using their own distinct regional identities, although some added the new logo to their ID's.
   
 
*[http://www.marketingweek.co.uk/home/itv-reveals-programme-line-up-and-rebranding/2009204.article Marketing Week: ITV reveals programme line-up and rebranding]
 
*[http://www.marketingweek.co.uk/home/itv-reveals-programme-line-up-and-rebranding/2009204.article Marketing Week: ITV reveals programme line-up and rebranding]
   
New common idents for the '''ITV''' network were launched in 1999. The new idents had a common design, but were adapted for different regions. However, many franchises decided not to use the new identity. The franchises owned by Granada Media ([[Granada TV]], [[LWT]], [[Yorkshire TV]] and [[Tyne Tees TV]]) and United News and Media ([[Meridian]], [[Anglia TV]] and [[HTV]]) as well as [[Border TV]] and [[Channel TV]] chose to adopt the new idents. The franchises owned by Carlton Communications ([[Carlton TV]], [[Central TV]] and [[Westcountry TV]]) were all renamed "Carlton" a month earlier, but used the new ITV logo. [[Scottish TV]], [[Grampian TV]] and [[UTV]] didn't adopt the new '''ITV''' logo at all.
+
New common idents for the network were launched on 8 November 1999. The new idents had a common design, but were adapted for different regions. However, many franchises decided not to use the new identity. The franchises owned by Granada Media ([[Granada TV]], [[LWT]], [[Yorkshire TV]] and [[Tyne Tees TV]]) and United News and Media ([[Meridian]], [[Anglia TV]] and [[HTV]]) as well as [[Border TV]] and [[Channel TV]] chose to adopt the new idents. The franchises owned by Carlton Communications ([[Carlton TV]], [[Central TV]] and [[Westcountry TV]]) were all renamed "Carlton" a month earlier, but used the new ITV logo. [[Scottish TV]], [[Grampian TV]] and [[UTV]] didn't adopt the new logo at all.
   
 
The idents themselves consisted of a short filmed sequence, which ended with a heart-shape appearing, before fading to the franchise logo on top of a blue background made up of spinning hearts. In total, sixteen different sequences were shot.
 
The idents themselves consisted of a short filmed sequence, which ended with a heart-shape appearing, before fading to the franchise logo on top of a blue background made up of spinning hearts. In total, sixteen different sequences were shot.
  +
  +
The name and logo still remained in use while the logo became corporate until 2006.
   
 
*[http://logos.wikia.com/wiki/ITV(TV_channel)/1999_Idents ITV (TV channel)/1999 Idents]
 
*[http://logos.wikia.com/wiki/ITV(TV_channel)/1999_Idents ITV (TV channel)/1999 Idents]
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==== 2001–2002 ====
 
==== 2001–2002 ====
 
[[File:ITV1 logo 2001.svg|center|200px]]
 
[[File:ITV1 logo 2001.svg|center|200px]]
In 2001, all '''ITV''' franchises in England and Wales were owned by Carlton or Granada and they chose to rename the network "'''[[ITV1]]'''". The idents were adapted accordingly and the regional names continued to be used alongside the '''ITV''' logo. '''ITV''' was renamed [[ITV1|'''ITV1''']] on 11 August 2001.
+
In 2001, all franchises in England and Wales were owned by Carlton or Granada and they chose to rename the network '''ITV1'''. The idents were adapted accordingly and the regional names continued to be used alongside the 1998 logo. The renaming took effect on 11 August.
   
 
==== 2002–2004 ====
 
==== 2002–2004 ====
 
[[File:ITV1 2002.png|center|200px]]
 
[[File:ITV1 2002.png|center|200px]]
A new 3D look for '''ITV''' was launched on 28 October 2002. With the launch of a new look, playout for all English regions was centralised to London and all regional names and identifications were dropped for national programmes. Regional identification still occured ahead of regional programmes.
+
A new 3D look for ITV was launched on 28 October 2002. With the launch of a new look, playout for all English regions was centralised to London and all regional names and identifications were dropped for national programmes. Regional identification still occured ahead of regional programmes.
   
The new look was designed was created by [[Bruce Dunlop and Associates]], ending '''ITV'''<nowiki/>'s relationship with English & Pockett. The idents featured presenters from programmes on '''ITV'''. This logo changed from two-dimensional to three-dimensional.
+
The new look was designed was created by [[Bruce Dunlop and Associates]], ending it<nowiki/>s relationship with English & Pockett. The idents featured presenters from programmes on ITV. This logo changed from two-dimensional to three-dimensional.
   
 
*[http://www.designweek.co.uk/news/bruce-dunlop-tunes-to-itv-revamp/1113444.article Bruce Dunlop tunes to ITV revamp]
 
*[http://www.designweek.co.uk/news/bruce-dunlop-tunes-to-itv-revamp/1113444.article Bruce Dunlop tunes to ITV revamp]
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=== 2004–2006 ===
 
=== 2004–2006 ===
 
[[File:ITV1 logo 2004.svg|center|200px]]
 
[[File:ITV1 logo 2004.svg|center|200px]]
With the launch of [[ITV3|'''ITV3''']] on 1 November 2004, '''ITV''' got a new look. The logo was modified so the letters would be in separate boxes. Since the 2002 relaunch, it had been common for the '''ITV''' logo the animate on screen as four separate squares that were joined to form the ITV logo. With the new look, the boxes would remain separated, as had been the case with '''[[ITV2]]'''<nowiki/>'s new look the previous year. The idents had a stacked version for this logo, the three-dimensional logo turned back into a two- dimensional logo with separate boxes.
+
With the launch of [[ITV3]] on 1 November 2004, ITV1 received a new logo. The logo was modified so the letters would be in separate boxes. Since the 2002 relaunch, it had been common for the logo the animate on screen as four separate squares that were joined to form the ITV logo. With the new look, the boxes would remain separated, as had been the case with [[ITV2]]<nowiki/>'s new look the previous year. The idents had a stacked version for this logo, the three-dimensional logo turned back into a two- dimensional logo with separate boxes.
   
 
=== 2006–2013 ===
 
=== 2006–2013 ===
Line 113: Line 115:
 
==== January–November 2006 ====
 
==== January–November 2006 ====
 
[[File:ITV1 logo.svg|center|200px]]
 
[[File:ITV1 logo.svg|center|200px]]
A new look for '''ITV''', [[ITV2|'''ITV2''']] and [[ITV3|'''ITV3''']] launched on 16 January 2006 when the ITV1 logo was short-lived. It was created by [[Red Bee Media]].
+
A new look for ITV1, [[ITV2]] and [[ITV3]] was launched on 16 January 2006 when the ITV1 logo was short-lived. It was created by [[Red Bee Media]].
   
This ended '''ITV'''<nowiki/>'s yellow and blue era, giving each channel a primary colour - yellow for '''ITV''', limegreen for '''[[ITV2]]''', maroon for '''[[ITV3]]''' and teal for '''[[ITV4]]'''.
+
This ended ITV<nowiki/>'s yellow and blue era, giving each channel a primary colour - yellow for '''ITV''', limegreen for [[ITV2]], maroon for [[ITV3]] and teal for [[ITV4]] (which was first used in November of 2005).
   
The new idents for '''ITV''' were based on emotions, with each ident showing four scenes associated with pride, joy, embarrassment, surprise or love. This logo was used for almost 10 months.
+
The new ID's for ITV1 were based on emotions, with each ident showing four scenes associated with pride, joy, embarrassment, surprise or love. This logo was used for almost 10 months.
   
:''"'''ITV''' is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the '''[[ITV1]]''' audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The '''[[ITV1]]''' logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that '''[[ITV1]]''' brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as hero."'' '''[[ITV plc]]''' press release
+
:''"ITV is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the [[ITV1]] audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The [[ITV1]] logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that [[ITV1]] brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as hero."'' [[ITV plc]] press release
   
 
*[http://www.designweek.co.uk/news/itvs-multichannel-challenge/1107175.article ITV's multichannel challenge]
 
*[http://www.designweek.co.uk/news/itvs-multichannel-challenge/1107175.article ITV's multichannel challenge]
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==== November 2006–2010 ====
 
==== November 2006–2010 ====
 
[[File:ITV1 logo 2.svg|center|200px]]
 
[[File:ITV1 logo 2.svg|center|200px]]
The identity was updated and the idents were replaced by new ones on 13 November. The logo was changed slightly with the "'''ITV'''" lettering changing colour from white to black.
+
The identity was updated and the idents were replaced by new ones on 13 November. The logo was changed slightly with the '''itv''' lettering changing colour from white to black.
   
 
The new idents shows various scenes were yellow 3D objects, such as humming bird, fishes and moths, move around on the screen. The new idents were directed by [[Blink Production]] and [[Pleix]] with special effects by [[The Mill]].[http://www.guardian.co.uk/media/2006/nov/13/marketingandpr.ITV] There were initially four idents, with two further idents added by the end of the year.
 
The new idents shows various scenes were yellow 3D objects, such as humming bird, fishes and moths, move around on the screen. The new idents were directed by [[Blink Production]] and [[Pleix]] with special effects by [[The Mill]].[http://www.guardian.co.uk/media/2006/nov/13/marketingandpr.ITV] There were initially four idents, with two further idents added by the end of the year.
   
:''"The six idents capture the atmosphere in a variety of locations which evoke different moods - from a serene lake, to a vibrant marketplace, and an urban basketball court. The '''[[ITV1]]''' 'yellow' colour is then picked out within these locations in various forms. Scenes from these locations have also been used to create six break bumpers that help to punctuate the '''[[ITV1]]''' junctions."'' - Press release
+
:''"The six idents capture the atmosphere in a variety of locations which evoke different moods - from a serene lake, to a vibrant marketplace, and an urban basketball court. The [[ITV1]] 'yellow' colour is then picked out within these locations in various forms. Scenes from these locations have also been used to create six break bumpers that help to punctuate the [[ITV1]] junctions."'' - Press release
   
 
*[http://www.the-mill.com/printable.php?A=577 The Mill]
 
*[http://www.the-mill.com/printable.php?A=577 The Mill]
Line 143: Line 145:
 
==== 2010–2013 ====
 
==== 2010–2013 ====
 
[[File:ITV1 (New).svg|center|200px]]
 
[[File:ITV1 (New).svg|center|200px]]
After the launch of [[ITV HD|'''ITV HD''']], a 3D logo for ITV was introduced on 9 April 2010, created in-house by [[ITV Creative|'''ITV Creative''']]. The new logo is launched with four new idents, directed by [[Blink Productions]] and [[Pleix]]:
+
After the launch of [[ITV HD]], a 3D logo for ITV was introduced on 9 April 2010, created in-house by [[ITV Creative]]. The new logo is launched with four new idents, directed by [[Blink Productions]] and [[Pleix]]:
 
<gallery spacing="small" captionalign="center" position="center" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true">
 
<gallery spacing="small" captionalign="center" position="center" widths="150" bordersize="none" bordercolor="transparent" hideaddbutton="true">
 
ITV1 HD.svg|ITV HD launched as a standard channel on all platforms in April 2010, becoming a full time simulcast with ITV.
 
ITV1 HD.svg|ITV HD launched as a standard channel on all platforms in April 2010, becoming a full time simulcast with ITV.
Line 159: Line 161:
 
==== 2013–2018 ====
 
==== 2013–2018 ====
 
[[File:ITV (2013).svg|center|200px]]
 
[[File:ITV (2013).svg|center|200px]]
As part of the ITV corporate re-branding on 14 January 2013, the main channel reverted to its former name, dropping the '1', and received a new logo stylised as handwriting, which changes colour depending on the background it is used on. Since 1 January 2019, this logo is now only used in idents and the opening titles for [[ITV Breakfast|Good Morning Britain]].
+
As part of the ITV corporate re-branding on 14 January 2013, the main channel reverted to its former name, dropping the '1', and received a new logo stylised as handwriting, which changes colour depending on the background it is used on.
  +
  +
Since 2019, this logo is now only used in idents and the opening titles for [[ITV Breakfast|Good Morning Britain]].
 
<gallery widths="150" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true">
 
<gallery widths="150" position="center" captionalign="center" bordersize="none" bordercolor="transparent" hideaddbutton="true">
 
ITV (2013) (Print).svg|Print logo (2013-present)
 
ITV (2013) (Print).svg|Print logo (2013-present)
Line 169: Line 171:
 
==== 2019–present ====
 
==== 2019–present ====
 
[[File:ITV_logo_2019.svg|center|200px]]
 
[[File:ITV_logo_2019.svg|center|200px]]
On 1 January 2019, as a part of ''ITV Creates'' campaign, the main channel slightly modified their 2013 logo, as it now has 3 segments instead of 5, while its [[ITV plc|corporate logo]] remains unchanged.
+
On 1 January 2019 as a part of ''ITV Creates'' campaign, the main channel slightly modified their 2013 logo. It would now have 3 segments instead of 5, while its [[ITV plc|corporate logo]] remains unchanged.
   
 
== Other ==
 
== Other ==

Revision as of 05:24, March 8, 2019

For the holding company, see ITV plc.

ITV is a British free-to-air television channel. Previously a network of separate regional television channels, ITV currently operates in England, Wales, Scotland, the Isle of Man and the Channel Islands.

Contents

Independent Television 1955 ITV 1960&#039;s 1 ITV 1960&#039;s 2 ITV 1970&#039;s ITV 1975 ITV 1980
1955–1963 1963–1971 1966–1973 1973–1983 1975–1980 1980–1989
 
ITV (1989) ITV (1998) ITV1 logo 2001 ITV1 2002 ITV1 logo 2004 ITV1 logo
1989–1998 1998–2001 2001–2002 2002–2004 2004–2006 2006
 
ITV1 logo 2 ITV1 (New) ITV (2013) ITV logo 2019
2006–2010 2010–2013 2013–2018 2019–present

Independent Television

1955–1963

Independent Television 1955
ITV began transmission on 22 September 1955, it was known as Independent Television.

ITV (first era)

1963–1971

ITV 1960&#039;s 1
In 1963, Independent Television began using the ITV abbreviation. This logo remained in use until 1971.

1966–1973

ITV 1960&#039;s 2

1973–1983

ITV 1970&#039;s

ITV didn't use an official logo until 1989, but this logo was used on certain promos and merchandising until 1983.

1975–1980

ITV 1975

1980–1993

ITV 1980

Even though ITV still didn't use an official logo until 1989, this particular logo was used on various promos throughout the 1980s, as well as on the ITV Schools and ITV Telethon logos. From 1989, this logo is no longer in use besides ITV Schools, which remained in use until 1993.

1989–1998

ITV (1989)

On 4 September 1989, various ITV companies started using a new common identity. The identity was designed by English Markell Pockett and the ident featured music composed by David Dundas.

The ident started out with the logo of the local franchisee, followed by various images and ended with the logo. The "V" in ITV contained a triangle which would include a simplified version of the local franchise's logo.

However, the new identity wasn't mandatory and many companies chose not to use it at all. Many only adopted some elements or dropped the common identity rather quickly:

1998–2001

ITV (1998)

For the first time for 9 years, the stylized triangle was removed from the logo. They began rebranding itself to improve on its image. This included the new slogan "TV From The Heart", created by HHCL & Partners. A new logo which was created by English & Pockett, was launched on 4 October 1998, one year after a new logo for the BBC was launched.

Most franchises inititally continued using their own distinct regional identities, although some added the new logo to their ID's.

New common idents for the network were launched on 8 November 1999. The new idents had a common design, but were adapted for different regions. However, many franchises decided not to use the new identity. The franchises owned by Granada Media (Granada TV, LWT, Yorkshire TV and Tyne Tees TV) and United News and Media (Meridian, Anglia TV and HTV) as well as Border TV and Channel TV chose to adopt the new idents. The franchises owned by Carlton Communications (Carlton TV, Central TV and Westcountry TV) were all renamed "Carlton" a month earlier, but used the new ITV logo. Scottish TV, Grampian TV and UTV didn't adopt the new logo at all.

The idents themselves consisted of a short filmed sequence, which ended with a heart-shape appearing, before fading to the franchise logo on top of a blue background made up of spinning hearts. In total, sixteen different sequences were shot.

The name and logo still remained in use while the logo became corporate until 2006.

ITV1

2001–2004

2001–2002

ITV1 logo 2001

In 2001, all franchises in England and Wales were owned by Carlton or Granada and they chose to rename the network ITV1. The idents were adapted accordingly and the regional names continued to be used alongside the 1998 logo. The renaming took effect on 11 August.

2002–2004

ITV1 2002

A new 3D look for ITV was launched on 28 October 2002. With the launch of a new look, playout for all English regions was centralised to London and all regional names and identifications were dropped for national programmes. Regional identification still occured ahead of regional programmes.

The new look was designed was created by Bruce Dunlop and Associates, ending its relationship with English & Pockett. The idents featured presenters from programmes on ITV. This logo changed from two-dimensional to three-dimensional.

2004–2006

ITV1 logo 2004

With the launch of ITV3 on 1 November 2004, ITV1 received a new logo. The logo was modified so the letters would be in separate boxes. Since the 2002 relaunch, it had been common for the logo the animate on screen as four separate squares that were joined to form the ITV logo. With the new look, the boxes would remain separated, as had been the case with ITV2's new look the previous year. The idents had a stacked version for this logo, the three-dimensional logo turned back into a two- dimensional logo with separate boxes.

2006–2013

January–November 2006

ITV1 logo

A new look for ITV1, ITV2 and ITV3 was launched on 16 January 2006 when the ITV1 logo was short-lived. It was created by Red Bee Media.

This ended ITV's yellow and blue era, giving each channel a primary colour - yellow for ITV, limegreen for ITV2, maroon for ITV3 and teal for ITV4 (which was first used in November of 2005).

The new ID's for ITV1 were based on emotions, with each ident showing four scenes associated with pride, joy, embarrassment, surprise or love. This logo was used for almost 10 months.

"ITV is capable of provoking reactions from everyone, reaching over 80% of the UK population each week. Its programming captures a range of human emotions and viewers feel connected as a result. The creative idea for the idents explores the richness of these emotions and how they can mean different things to different people. If you were to ask the ITV1 audience what made them happy, sad or embarrassed you’d get wonderfully different responses. The ITV1 logo opens out at the start of each ident to encapsulate the emotion in each scene and demonstrate that ITV1 brings you all these emotions in its programming. This logo device is also taken through into the on-screen design elements for the channel in a bold and clear design that ensures that the programming shines as hero." ITV plc press release

November 2006–2010

ITV1 logo 2

The identity was updated and the idents were replaced by new ones on 13 November. The logo was changed slightly with the itv lettering changing colour from white to black.

The new idents shows various scenes were yellow 3D objects, such as humming bird, fishes and moths, move around on the screen. The new idents were directed by Blink Production and Pleix with special effects by The Mill.[1] There were initially four idents, with two further idents added by the end of the year.

"The six idents capture the atmosphere in a variety of locations which evoke different moods - from a serene lake, to a vibrant marketplace, and an urban basketball court. The ITV1 'yellow' colour is then picked out within these locations in various forms. Scenes from these locations have also been used to create six break bumpers that help to punctuate the ITV1 junctions." - Press release

Four more idents were added on 3 September 2007, bringing the total number of idents to ten.[2]

2010–2013

ITV1 (New)

After the launch of ITV HD, a 3D logo for ITV was introduced on 9 April 2010, created in-house by ITV Creative. The new logo is launched with four new idents, directed by Blink Productions and Pleix:

[3][4][5]

ITV (second era)

2013–present

2013–2018

ITV (2013)

As part of the ITV corporate re-branding on 14 January 2013, the main channel reverted to its former name, dropping the '1', and received a new logo stylised as handwriting, which changes colour depending on the background it is used on.

Since 2019, this logo is now only used in idents and the opening titles for Good Morning Britain.

2019–present

ITV logo 2019

On 1 January 2019 as a part of ITV Creates campaign, the main channel slightly modified their 2013 logo. It would now have 3 segments instead of 5, while its corporate logo remains unchanged.

Other


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