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| 1959–1988 | 1988–1999 | 1999–2001 | 2001–2002 |
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| 2002–2004 | 2004–2006 | 2006–2013 | 2013–present |
Anglia
1959–1988
The famous Anglia knight.
1988–2002
By 1988, the Anglia knight had started to be considered old-fashioned. Lambie-Nairn was brought in to create a new look with a logo made up of triangles which formed a stylised A. The new identification symbols consisted of the new logo in the form of a flag blowing in the wind on a dark slate texture background. The segments of the logo would fade in and out on a seemingly random basis.
1988 ident.
1988 endcap.
1989 endcap.
1989 (unused)
This generic ITV ident went unused.
Ident start.
Ident end.
1999–2001
A new look, also designed by English & Pockett, was launched on November 8, 1999.
2001–2002
ITV Anglia
2002–2004
2004–2006
On-screen logo
2006–2013
On-screen logo (2006)
2013–present
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