TV-am lost its franchise to Sunrise Television. Shortly after winning, it changed its name to GMTV (Good Morning Television) following complaints by BSkyB.
Good Morning Britain
Good Morning Britain was first used as a programme name by the original ITV Breakfast franchise holder, TV-AM from 1983 to 1992. In addition, a weekend programme was launched named simply Weekend.
This logo was introduced on March 20, 2017 alongside new bumper music and graphics for the show.
Good Evening Britain
Good Evening Britain was a one-off special spin-off of Good Morning Britain, which aired on Thursday evening after the Belgium vs. England football match on June 28, 2018.