2005-2006[]
ITV Day Wales
UTV Day
ITV Day was launched on 11 April 2005, as a strand used on ITV1 for daytime programming. The idents feature people doing various everyday tasks and appear warm due to the choice of colours, and were created by Bruce Dunlop Associates. The strand closed on 15 January 2006.
UTV also used the same presentation during the day, albeit replacing the "ITV" logo with their own.
Scottish TV and Grampian TV (both owned by SMG plc) decided not to use the presentation package - and continued to use their normal idents and promotions during the day.
ITV1 Wales used the ITV Day logo but with "Wales" superimposed to the bottom.
