Coloured version seen in promos and merchandise.
One of the many ident variations used over the years.
Westcountry TV took over from TSW on January 1, 1993.
In September 1999, Westcountry Television adopted the on-screen branding Carlton after its parent company.
The Westcountry name did however remain for certain purposes, such as regional news. After ITV plc was formed in 2004, the Carlton name was no longer used at all.
On-screen logo (2002-2003)
In 2009, ITV Westcountry merged with ITV West to form ITV West Country.