ITV Yorkshire, previously named Yorkshire Television (and commonly referred to as YTV) is the regional version of the British network ITV for the Yorkshire franchise area (with its headquarters located in Leeds). ITV Yorkshire went on-air on the 29 July 1968.
Yorkshire Television[]
1967–1968 (pre-launch)[]
Designed 1967. This was a pre-launch logo before it was replaced with the 1968 logo. On screen, it was only seen on production captions on school programs made by Yorkshire before it started its franchise.
1968–1969[]
Without the "presents" wording or wordmark.
Designer:
Rex Ripley
Typography:
Helvetica
Launched:
July 29th, 1968
Yorkshire Television began in 1968, after the previous northern franchise was split by the Independent Television Authority (later Independent Broadcasting Authority), with Granada Television continuing to broadcast to the north-west. Two companies applied for the new franchise; "Telefusion Yorkshire Ltd" and "Yorkshire Independent Television", the companies eventually performed a 'shotgun marriage' becoming Yorkshire Television. During most of its history, their symbol was the Chevron (which represented the "Y" in Yorkshire).
1969–1994[]
During the beginning of the 1970s, ITV broadcast in colour for the first time. In 1987, Yorkshire aired its Liquid Gold ident, which at the time cost £40,000 (~£110,000 in 2019) to make.
In 1989, ITV made their first generic look. After 1990, this version was only used on programme slides until 1994.
1991–1994 (ITV)[]
With the beginning of the 1990s, the triangle was dropped probably due to only one part of the symbol on the triangle. The logo zooms into the screen after the ITV logo forms.
From September 2, 1996 to March 8, 1998, Yorkshire Television used the Channel 3 branding. However, unlike the full takeover of that rebrand on Tyne Tees, Yorkshire still used its iconic Chevron, though now referred to as Channel 3 Yorkshire. On June 26, 1997, Yorkshire-Tyne Tees Television was bought by Granada plc.
Production slide in widescreen (14:9 compromise). This uses a Excelsior byline.
2001–2002[]
ITV became ITV1 on 11 August 2001. This is an example of the Yorkshire version.
2001-2004 (icon)[]
This icon was only used between 2001 and 2004 by Yorkshire's then parent company, Granada. It follows the trend of the other icons used back then: a flat logo coloured white-pink over a purple background. It was primarily used in endboards.
ITV Yorkshire[]
2002–2004[]
Designer:
Unknown
Typography:
"ITV" - OCR-B (modified) "1" - Frutiger Bold "YORKSHIRE" - Franklin Gothic Medium
Launched:
October 28th, 2002
On October 28, 2002, Yorkshire Television became ITV Yorkshire as all ITV stations adopted the ITV1 branding, and the Chevron was dropped after 34 years of the symbol. Currently, the name ITV Yorkshire is used only for regional programming.
2004–2006[]
Designer:
Unknown
Typography:
"ITV" - OCR-B (modified) "YORKSHIRE" - Franklin Gothic Medium
