ITV Yorkshire

1968–1969	1969–1994	1994–1996	1996–1999	1999–2001
2001–2002	2002–2004	2004–2006	2006–2013	2013–present

• TV Ark

Yorkshire Television

1967–1968 (pre-launch)

Designed 1967. This was a pre-launch logo before it was replaced with the 1968 logo. On screen, it was only seen on production captions on school programs made by Yorkshire before it started its franchise.

1968–1969

Without the "presents" wording or wordmark.

Designer:  Unknown

Typography:  Helvetica

Launched:  Unknown

Yorkshire Television began in 1968, after the northern franchise was split, with Granada Television continuing to broadcast to the north-west. Two companies applied for the new franchise; "Telefusion Yorkshire Ltd" and "Yorkshire Independent Television", the companies eventually performed a 'shotgun marriage' becoming Yorkshire Television. Their symbol was the Chevron.

1969–1994

During the beginning of the 1970s, ITV broadcast in colour for the first time. In 1987, Yorkshire aired its Liquid Gold ident, which at the time cost £40,000 (~£110,000 in 2019) to make.

1969 ident.

1969-1982 endcap.

1982 ident.

1987 ident.

1989-1994 endcap.

Channel 4 variant.

Erroneous Talbot Television co-production variant from 1995.

1989-1991 (ITV)

Designer:  English Markell Pockett

Typography:  Palatino

Launched:  Unknown

In 1989, ITV made their first generic look. After 1990, this version was only used on programme slides until 1994.

1991–1994 (ITV)

With the beginning of the 1990s, the triangle was dropped probably due to only one part of the symbol on the triangle. The logo zooms into the screen after the ITV logo forms.

1994–1996

1994-1996 endcap.

Designer:  Unknown

Typography:  Bembo

Launched:  Unknown

1996–1999

Designer:  Unknown

Typography:  Friz Quadrata

Launched:  Unknown

1999–2002

1999-2001

Designer:  English & Pockett Rob Curtis

Typography:  Bank Gothic

Launched:  Unknown

Production slide in this era.

Production slide in widescreen (14:9 compromise). This uses a Excelsior byline.

Mention of Rob Curtis

2001–2002

ITV became ITV1 on 11th August 2001. This is an example of the Yorkshire version.

ITV Yorkshire

2002–2004

In 2002, the Chevron was dropped after 34 years of the symbol.

2004–2006

On-screen logo

2006–2013

On-screen logo (2006)

2013–present