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I Can't Believe It's Not Butter! (First era)

1991-1999

ICBINB90s

1999-2005

Icbinb00s

2005-2017

Icbin

I Can't Believe It's So Good...

2017-2019

Icantbeliveitssogood2017

I Can't Believe It's Not Butter! was renamed 'I Can't Believe It's So Good...' in February 2017.

I Can't Believe It's Not Butter! (Second era)

2019-present

Icantbelieveitsnotbutter2019

Upfield revived the 'I Can't Believe It's Not Butter!' name in late November 2019.


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