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1981-2011

Knbjkj

2011-2014

Icantbeliveitsnotbutter2011

The "I can't believe it's not" has become all lowercase and changed typeface, "Butter" is also smaller, and the "!" larger.

2014-2018

Icantbeliveitsnotbutterlogo

The logo was modified in late 2014 - the red is no-longer present and the text is now in a new font. The exclamation point/mark was also made smaller.

2018-present

Icantbeliveitsnotbutternew
The logo was modified once again in mid-2018. Notice the "B" in "Butter" has been edited and the oval behind the text has been changed.


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