1981–2011[]
2011–2014[]
The "I can't believe it's not" has become all lowercase and changed typeface, "Butter" is also smaller, and the "!" larger.
2014–2018[]
The logo was modified in late 2014 - the red is no-longer present and the text is now in a new font. The exclamation point/mark was also made smaller.
2018–present[]
The logo was modified once again in mid-2018. Notice the "B" in "Butter" has been edited and the oval behind the text has been changed.
| Part of Kohlberg Kravis Roberts
Predecessor: Unilever Current brands: Other brands: Becel | Bertolli1 | Blue Band (Indonesia | Kenya | Netherlands) | Bona | Brummel & Brown | Country Crock | Crème Bonjour | Croma | Delma | Du Darfst | Elmlea | Flora ProActiv | Fruit d'Or | Hera | I Can't Believe It's Not Butter (United States | UK & Australia) | Lätta | Milda | Minyak Samin Cap Onta | Perla | Planta | Planta Fin | Primavera | Promise | Rama (Central Europe) | Sanella | Solo | Stork | Super Fresco | Tulipán | Violife | Vitam | Zeeuws Meisje Notes:  |