Iceland

1970–1989	1989–2000	2000–2015	2015	2015–present

1970–1989

1989–2000

Iceland Appliance Centres variant (late 1990s)

After acquiring Bejam in 1989, Iceland introduced a new logo, officially adopting a red and orange colour scheme for the first time.

2000–present

2000–2015

This logo can still be seen in most stores. The Republic of Ireland also used this logo, unitil in 2023, the Irish stores closed due to product issues.

Starting in 2001, most stores were rebranded under the "Iceland.co.uk" brand; however, in 2005, the stores reverted to "Iceland".

2015

2015-Present (UK)

Website version featuring The Food Warehouse logo

50th anniversary variant