The station was started in 2003 as the 24/7 NewsChannel, which featured LIVE simulcasts and repeats of KTVB's newscasts.
Idaho's Very Own 24/7
The station's name was later changed in late 2000s-early 2010s to Idaho's Very Own 24/7 as the station added more general entertainment and sports, while also retaining some LIVE simulcasts and repeats of KTVB's newscasts (mostly during mornings and overnights with some during middays and weekends).
1Owned by Tucker Operating Company, LLC, Tegna operates KTTU through an SSA. 2Owned by Tegna, but operated by Gray Television through an SSA. 3Owned by American Spirit Media, Tegna operates WUPW through an SSA.