2007–2008 2008–2009 2013–present
2007–2008 2008–2009 2013–present

First era (as a pay TV channel)


IdealTV 2007.svg

The channel's programming consisted of programs aimed at the business area with three cores: business management, career management and good living, aimed at the entrepreneurial audience, eager for information and attentive to world events, professionals who live the daily challenge of showing good results for the company, remain competitive in the job market and still have time for personal life. It also had news flash bulletins throughout all the programming.


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Second era (as a free-to-air TV network)

2013 (pre-launch and off-screen, as TV Abril)

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On September 30, 2013, after a hard economic crisis, the free-to-air network MTV Brasil ended its activities and Grupo Abril returned the rights of the MTV brand in Brazil to Viacom, which used it as a new pay TV channel. Days before the closure, Abril announced it would reutilize the TV Abril brand used before the MTV launch as a new TV network focused on entrepreneurial audience, as well as Ideal TV.


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At 12am on October 1, 2013, a second iteration of Ideal TV went on air, but it was still called TV Abril off-screen reprising programs and footages from its first era. In December, Abril sold the network to Spring Comunicação which planned an E! inspired entertainment channel at the time making Ideal TV its official name off-screen.

The channel was still owned by Abril due to the pending approval of the sale. Ideal TV started retransmitting partially AgroBrasil TV in March 2014, after having run out all of its footage library. But later that year, 22 hours a day of its programming schedule were rented for retransmission of religious networks, Rede Mundial (2014-2017; 2018-present) and TV Universal (2017-2018) while the other 2 hours rotated between Telecurso, news bulletin from AFP, NBR and TV Brasil productions and Jornal Ideal, the only program produced by the network since 2013 maintaining that practice until this day.

In October 2020, it was announced that Ideal TV would be replaced by a new youth-oriented channel named Loading. But on December 2 the same year. 1 day before the shutdown, a new agreement with Rede Mundial was made, keeping the network only on its analog satellite feed. Currently, the channel is on the air but only on satellite dishes.

MTV Brasil
BRZ (satellite)
Ideal TV (free-to-air)
Loading (broadcast)