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Ideal Novelty and Toy Company

1907-1938

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1938–1952

Idealold

Ideal Toy Company

1952–1955

Ideal Toy Corporation

1955–1984

Ideal Logo 1955

This logo is currently being used by Alex Brands for their Ideal brand of toys. The company had purchased the Ideal name back in January of 2014.

1984–1997

Ideal later logo


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