Importaciones Hiraoka

This page only shows primary logo variants.

For other related logos and images, see:

Anniversary



1964–1969	1969–1977	1977–1978	1978–1981	1981–1992	1992–2002	2002–present

Importaciones Hiraoka S.A.C., also known as Hiraoka, is a peruvian chain of electronics stores, owned by the Hiraoka family, hence the name.

1964–1969[]

Hiraoka as such was founded on November 9, 1964 by Carlos Chiyoteru Hiraoka.

Before being an appliance store, the logo was a gray scroll with the letters "IMPORTACIONES", "HIRAOKA" and "S.A.C., LIMA, PERÚ" stacked and in Roman typography.

This could be considered the coat of arms of the Hiraoka family that can still be seen in the administrative offices of their headquarters in Lima.

1969–1977[]

In 1969, with the change of category to household appliances, a simpler and more stylized logo was adopted to match.

Now the word "Hiraoka" is in italic Magneto typeface and below, the letters of "IMPORTACIONES" and "S.A.C." in Roman typeface.

1977–present[]

1977–1992[]

1977–1978[]

In October 1977, the current logo was released, with the name reverting to full capital letters and featuring its signature Gill Sans font and above the word "IMPORTACIONES" in Franklin Gothic Bold typeface.

1978–1981[]

In 1978, Hiraoka put the part of the name with the seven colors of the rainbow, in order to make the store a multicultural and crowded store, although it also refers to the arrival of color on television and print advertising of the time.

1981–1992[]

In 1981, with the return of democracy and in order to make it a proud electronics store in its country, the entire logo is now red and white, depending on the occasion.

1992–2002[]

In 1992, a logo appears that will become the store standard in the next 25 years.

This logo is a red square with a white Andean pattern formed by six stripes on each lower side, in such a way that it forms an inverted "L", added at the top of the wordmark.

This logo is not totally new, the stripe pattern already appeared in some television commercials in the early 80s, the pattern enclosed in the square appeared only in 1989 to become its standard logo three years later.

It was still seen on the store's pay stubs until 2011.

2002–present[]

In 2002, the red square with the white stripe pattern was transformed into a 3D cube facing up and with the wordmark to the right instead of above the isotype.

This logo is one of the most recognized in Peru that remains to this day.