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Indofood Asahi

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2012–2018[]

Indofood Asahi

In 2012, Indofood and Asahi Breweries founded two non-alcoholic beverage, joint-ventures in Indonesia under the Indofood Asahi brand umbrella. It had done many acquisitions ever since, including an affiliated local Pepsi bottler Pepsi-Cola Indobeverages and Club brand of mineral water.

The joint-venture ended in 2018 when Indofood acquired the remaining Asahi stakes. The brands later integrated into one large Indofood branding.


  V • T • E 
Part of Salim Group

Subsidiaries:
Current: Indofood CBP | Indofood Nutrition | Indolakto | IndoAgri (Salim Ivomas Pratama | PP London Sumatra) | Indofood Fortuna Makmur | Indomarco Adi Prima | Bogasari Flour Mills | Popolamama
Former: Arla Indofood1 | Indofood Asahi2 | Nestlé Indofood Citarasa Indonesia3 | Pepsi-Cola Indobeverages4 | Gizindo Primanusantara | Indofood Biskuit | Indosegar | RFM Indofood5 | Sanmaru Food Manufacturing

Current brands:
Consumer food and beverages brands:
3 Ayam | Anak Mas | Cafèla | Cap Enaak | Chiki | Chitato (Lite) | Club | Fruitamin (CocoBit) | GoVit | GoWell | Ichi Ocha | Indofood (Racik) | Indofood Freiss | Indofood Ice Cream (Kul-Kul | Espessia | Choc Rocks | TamTam | MaxSwich) | Indomie | Indomilk | Intermi | Jet-Z | Kremer | Maxicorn | Milkuat | Orchid Butter | Pop Mie | Pop Spageti | Promina | Qtela | Sakura | Sarimi (Gelas) | SUN | Supermi | Tiga Sapi

Agriculture products:
Amanda | Bimoli | Happy Salad Oil | IndoSugar | Palmia | Teh Kahuripan

Bogasari pasta and flours:
La Fonte | Cakra Kembar | Kunci Biru | Lencana Merah | Segitiga Biru | Taj Mahal

Non-food: Genki Moko Moko Pants

Former/defunct brands:
Cheetos4 | Doritos4 | Lay's4 | Pepsi4 | Mirinda4 | 7Up4 | Gatorade4 | Revive4 | Sting Energy Drink4 | Tropicana Twister4 | Anget Jae | Bim-Bim | Buburia | Canasta | Chef Cuisine | Chésa | Dueto | Inti Gandum | JuzAFI | Keebler | Krip-Krip | Maggi3 | Nice Yogurt | Piring Lombok | Pop Bihun | Provita | Puregrow Organic1 | TeKita | Trenz | Wonderland

Notes
1 Joint venture with Arla.
2 Joint venture with Asahi, now absorbed into Indofood.
3 Under license from/joint venture with Nestlé.
4 Under license from/joint venture with PepsiCo.
5 Joint venture with RFM Corporation.
Indofood logo
  V • T • E 
Subsidiaries:

Australia & New Zealand: Carlton & United Breweries, Asahi Premium Beverages, Asahi Lifestyle Beverages, Independent Liquor New Zealand, The Better Drinks Co | Czech Republic: Plzeňský Prazdroj | Japan: Calpis | Malaysia: Etika Holdings

Former subsidiaries: Indonesia: Indofood Asahi

Alcoholic beverages:
Asahi (Super Dry | Soukia) | Cricketers Arms | Foster's | Kozel | Mountain Goat | NZ Pure Lager | Somersby | Vodka Cruiser | Meantime Brewing | Peroni | Beijing Beer | Grolsch | Pilsner Urquell | Ursus (Ursus Cooler | Ursus Retro | Ciucaș | Timișoreana) | Victoria Bitter

Non-alcoholic drinks
Calpis | Juroku | SOLO (Lemon Lime | Extreme Lemon) | Passiona | Cool Ridge | Cottee's | Spring Valley Juice | Pop Tops | Ice House | Smart Juice | The Real Iced Tea Company | Umacha | Wonda

Licensed Brands
Alcoholic beverages: Kingfisher | Estrella Damm | Woodstock Bourbon | Highland Genuine Scotch Whisky | Wild Moose
Soft drinks: Schweppes (Australia) | Pepsi (Max | Light | Next) | Sunkist | 7 UP | Mountain Dew | Gatorade | Monster Energy

Asahi logo
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