Indosiar is an Indonesian privately-owned television channel. It was launched on January 11, 1995, and was initially owned by Indosiar Karya Media, a subsidiary of Salim Group.
The first logo of Indosiar was used from the launch until 2015. However, as of 2020, it is still visible on many properties. It was based on the logo of Hong Kong's television broadcasting company TVB, but except the color order of the circle was changed as well as the green part was split by the wordmark.
It is considered as TVB helped Indosiar's development in the early years of broadcast. The letter O in the wordmark was also replaced with three red rings, to symbolize the association with the Salim group of companies, which included Indofood and Indomobil at the time.
2000–2012 (secondary logo)
The flying fish, which always seen on the idents from 1996 to 2011, launched as a secondary logo in 2000. It was used on many properties such as the broadcast vehicles and settlement letters. The logo also used on-air from March 16, 2007, until March 16, 2012.
While the original version of this logo that launched in 2000 was actually had rainbow colors on the fin (or the fish wing), the on-air version used the red color instead.
As a part of rebranding effort under Emtek's ownership since 2011, Indosiar slightly updated its logo with a 3D effect. The red rings that formed letter O had also reduced to 1 to sign the disassociation with the Salim group. It is used on-air from October 1, 2012, to November 30, 2014.
The re-designed logo with gradients and the new font was debuted on the 2014 Ramadhan and Eid Mubarak promos and became the on-air bug on 1 December 2014, to commemorate the network's 20th anniversary. It is officially used as a corporate logo on 11 January 2015.
Television channels in Indonesia
National private broadcasters: