Indosiar is an Indonesian privately-owned television channel. It was launched on 11 January 1995, and was initially owned by Indosiar Karya Media, a subsidiary of Salim Group.
In 2011, it was bought by Emtek which eventually would merge the company with its affiliate Surya Citra Media (which operates SCTV) in 2013.
1995–2015
Designer:
Unknown
Typography:
ITC Avant Garde (modified)
The first logo of Indosiar was used from the launch until 2015 and is now still used on various media (ex: website & newspaper) & other properties. It was based on the logo of Hong Kong's television broadcasting company TVB, but except the color order of the circle was changed as well as the green part was split by the wordmark.
It is considered as TVB helped Indosiar's development in the early years of broadcast. The letter O in the wordmark was also replaced with three red rings, to symbolize the association with the Salim group of companies, which included Indofood and Indomobil at the time.
The flying fish, which always seen on the idents from 1996 to 2011, was launched as a secondary logo in 2000. It was used on many properties such as the broadcast vehicles and settlement letters. It was also used on-air from 16 March 2007, until 16 March 2012.
As a part of rebranding effort under Emtek's ownership since 2011, Indosiar slightly updated its logo with a 3D effect. The red rings that formed letter O had also reduced to 1 to sign the disassociation with the Salim group. It is used on-air from 1 October 2012, to 30 November 2014.
2014–present
Designer:
Inhouse Broadcast Design Team
Typography:
Nexa
The re-designed logo with gradients and the new font was debuted on the 2014 Ramadhan and Eid Mubarak promos and became the on-air bug on 1 December 2014, to commemorate the network's 20th anniversary. It is officially used as a corporate logo on 11 January 2015.
1 Under license from/joint venture with PepsiCo. 2 Joint venture with Arla. 3 Joint venture with Asahi, now absorbed into Indofood. 4 Joint venture with Nestlé.
