Instagram began life as a project known as Burbn. It was meant as a mobile check-in application. Due to low popularity, the app became defunct in 2010 with its photo sharing features spun-off to the new app, Instagram. On October 6, 2010, for the first time, the Burbn app's non-web prototype was launched for iPhone OS (now iOS) on the Apple App Store. This was the final prototype before the official release. Since the app was available on the App Store at that time, some people sometimes confuse this date with the actual release date.
Instagram[]
2010[]
Designer:
Unknown
Typography:
Futura Pro Heavy
Launched:
October 12, 2010
On October 12, 2010, 6 days after Burbn's app based prototype's release on the Apple App Store, the app was officially released with a new name, Instagram.[2]
2010–2013[]
Designer:
Unknown
Typography:
Billabong (logo) Freight Sans (in-app)
Launched:
December 14, 2010
On December 14, 2010, Instagram received a major UI overhaul, a new icon and a new logo.
2013–present[]
2013–2015[]
Designer:
Mackey Saturday
Typography:
Custom (logo) Freight Sans (in-app)
Launched:
May 2, 2013
On May 2, 2013, Instagram introduced a new custom-made wordmark designed by Mackey Saturday.
