Topeka Inn Management was founded in 1969 by Robert Brock and Edwin Lindquist as the first, and at one point the largest, Holiday Inn franchisee in the United States. TIM began a Pizza Time Theatre franchising division called Pizza Show Biz after talks with founder Nolan Bushnell in June 1979, though they would go back on their agreement in November of that year. After meeting with Aaron Fechter of Creative Engineering, Inc., TIM would found their own chain, ShowBiz Pizza, in March 1980.
Brock Hotel Corporation[]
1980-1988[]
Designer:
Lynn M. Scannell
Typography:
Optima (modified)
Launched:
May 1, 1980
To reflect the company's national scope, TIM was renamed to Brock Hotel Corporation in May 1980. Brock would launch the Residence Inn chain after a deal with developer Jack DeBoer in 1981. The company’s headquarters would move from Topeka, Kansas to Irving, Texas in 1982. Brock would later acquire ShowBiz' competitor Pizza Time Theatre, Inc. (operator of Chuck E. Cheese's) in May 1985, and the Monterey House chain of restaurants in July 1987.
Integra[]
1988-1992[]
Designer:
Unknown
Typography:
Corporate Helvetica
Launched:
May 3, 1988
Brock Hotel Corporation changed its name again to Integra — A Hotel and Restaurant Company on May 3, 1988. Three months later, the company would annnounce its intention to spin off its 90% ownership of Showbiz Pizza Time, Inc., which it would complete on December 30, 1988. On January 3, 1989, SBPT began trading as an independent public company. This split tanked Integra, who would go on to file for Chapter 11 bankruptcy protection on July 14, 1992.
