Intel/Slogans



1971–1972	1972–1973	1973–1991	1991–1999	2000–2006	2006–2009


2009–2013	2013–2014	2014–2015	2015–2020	2020	2020–present

Intel Delivers[]

1971–1972[]

Designer:

Unknown

Typography:

Helvetica Bold (modified)

Launched:

November 1971

1972–1973[]

Designer:

Unknown

Typography:

Helvetica Bold (modified) (logo)
Cheltenham Std Bold Headline ("delivers")

Launched:

Unknown

Microcomputers. First from the beginning.[]

1973–1991[]

Designer:

Unknown

Typography:

Helvetica Bold (modified) (logo)
Cheltenham Std Bold Headline ("Microcomputers. First from the beginning.")

Launched:

1973

Intel. The Computer Inside.[]

1991–1999[]

Designer:

Unknown

Typography:

Helvetica Bold (modified) (logo)
ITC Garamond

Launched:

November 2, 1991^[1]

This slogan was quietly dropped with the release of the Intel Pentium III CPUs in early 1999.

Yes.[]

2000–2006[]

Designer:

Unknown

Typography:

Helvetica Bold (modified) (logo)
Pragmatica Extra Bold (modified) (Yes.)

Launched:

Unknown

Leap Ahead[]

2006–2009[]

Designer:

FutureBrand

Typography:

Custom-designed (logo)
Neo Sans

Launched:

December 24, 2005 (reveal)
January 3, 2006 (official)

Sponsors of Tomorrow[]

2009–2013[]

Designer:

Unknown

Typography:

Custom-designed (logo)
Neo Sans Intel Medium

Launched:

May 6, 2009^[2]

Look Inside[]

2013–2015[]

2013–2014[]

Designer:

Unknown

Typography:

Custom-designed (logo)
Neo Sans Intel Light

Launched:

May 16, 2013^[3]

2014–2015[]

Designer:

Red Peak Branding
Dalton Maag
(Intel Clear font)

Typography:

Custom-designed (logo)
Intel Clear

Launched:

April 4, 2014^[4]

Intel. Experience What's Inside[]

2015–2020[]

Designer:

Unknown

Typography:

Custom-designed (logo)
Intel Clear

Launched:

April 30, 2015^[5]

What's Inside Has Never Mattered More[]

2020[]

Designer:

Unknown

Typography:

Intel One

Launched:

September 2, 2020

This slogan was short-lived.

Do Something Wonderful[]

2020–present[]

Designer:

Unknown

Typography:

Intel One

Launched:

September 3, 2020

This slogan is borrowed from the most famous quote of Intel co-founder Robert Noyce: "Don't be encumbered by history. Go off and do something wonderful.".

References[]

↑ Intel Launches a Huge Advertising Campaign : * Technology: The $250-million blitz is aimed at cutting down the competition and selling its next-generation 486 microprocessors.. Los Angeles Times (2 November 1991). Retrieved on December 9, 2021.
↑ Intel: 'Sponsors of Tomorrow'. Intel (6 May 2009). Retrieved on December 9, 2021.
↑ Intel Launches ‘Experience Intel. Look Inside.’. Intel (16 May 2013). Retrieved on December 9, 2021.
↑ Banks, Tom (4 April 2014). Intel aims to invigorate brand with proprietary font. Design Week. Retrieved on December 9, 2021.
↑ Blandu, Florenita (30 April 2015). INTEL EXPERIENCE WHAT'S INSIDE - Trademark Details. Justia. Retrieved on December 9, 2021.

[1] Intel Launches a Huge Advertising Campaign : * Technology: The $250-million blitz is aimed at cutting down the competition and selling its next-generation 486 microprocessors.. Los Angeles Times (2 November 1991). Retrieved on December 9, 2021.

[2] Intel: 'Sponsors of Tomorrow'. Intel (6 May 2009). Retrieved on December 9, 2021.

[3] Intel Launches ‘Experience Intel. Look Inside.’. Intel (16 May 2013). Retrieved on December 9, 2021.

[4] Banks, Tom (4 April 2014). Intel aims to invigorate brand with proprietary font. Design Week. Retrieved on December 9, 2021.

[5] Blandu, Florenita (30 April 2015). INTEL EXPERIENCE WHAT'S INSIDE - Trademark Details. Justia. Retrieved on December 9, 2021.

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