1999–2002
On March 29, 2002, Intel announced that the brand will be discontinued due to that the brand was purchased by Tim Hall's holding company Prime Entertainment which was founded by Digital Blue. The brand continues as Intel Play but the product line instead goes under the Digital Blue brand.
| Processors: Atom | Celeron | Pentium | Core | Xeon (Phi) | Itanium Other products: Platforms: Defunct: Notes:  |
| Toys American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends Licensed Games Subsidaries Defunct  |
