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Intel, Mattel, Defunct

Intel Play

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1999-2002

8204739

On March 29, 2002 Intel announced that the brand will be discontinued due to that the brand was purchased by Tim Hall's holding company Prime Entertainment which was founded by Digital Blue the brand continues as Intel Play but the product line instead goes under the Digital Blue brand.


Processors:

Atom | Celeron | Chipset | Core (M) | Itanium | Optane | Pentium (2003) | Quark | vPro | Xeon (Phi)

Campaign:
Intel Inside

Platforms:
McAfee1 | Thunderbolt2 | Ultrabook

Defunct:
Centrino | Itanium 2 | Pentium (1992-1999) (MMX) | Pentium II | Pentium III (Mobile) | Pentium 4 (HT | Mobile) | Pentium D | Pentium Extreme Edition | Pentium M | Play | Security | Viiv

Notes:
1 49% owned by Intel, 51% owned by TPG Capital and small minority stake owned by Thomas Bravo
2 Partnership with Apple

Intel
Toys

American Girl | Barbie | Bob the Builder | Hot Wheels | Little People | Matchbox | Max Steel | Mega Bloks | Monster High (Ever After High | Enchantimals) | Polly Pocket | Thomas & Friends | Barney & Friends

Licensed
DC Universe (Batman) | Intel Play | WWE

Games
Scrabble | Uno (Dos) | Pictionary

Subsidaries
Fisher-Price | Mega Brands | Mattel Television

Defunct
Tyco Toys | Lyrick Studios | HIT Entertainment | HIT Video | HIT Wildlife | HIT Home Entertainment | HIT Consumer Products | Mattel Brands | Mattel Interactive | Gullane Entertainment (Britt Allcroft Productions) | Bluebird Toys | Ideal Toy Company | Playground Productions

Mattel
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