This page only shows primary logo variants.
For other related logos and images, see:


1998–2005 2005–2007 2007–2008 2008–2013 2013–2016 2016–2021 2021–present
1998–2005 2005–2007 2007–2008 2008–2013 2013–2016 2016–2021 2021–present



PAX logo.svg

Ion can be traced to the original channel nine years prior to the renaming, Pax, in 1998 by Lowell 'Bud' Paxson, co-founder of the HSN and chairman of Paxson Communications.

Independent Television


I logo.svg
Designer:  Unknown
Typography:  ITC Avant Garde Gothic
Launched:  June 28, 2005

On June 28, 2005, Paxson announced it would rebrand Pax as i: Independent Television, in order to reflect a new strategy of "providing an independent broadcast platform for producers and syndicators who desire to reach a national audience." After the transition was complete, Pax TV would continue to air programming under its Pax brand on one of its digital channels over the air and in select cable homes. Some media observers jocularly postulated that I was code for "infomercial", due to the amount of paid programing on the schedule. Some affiliates still used the "i" branding even after the rebrand until around 2008. The name 'Independent Television' was also used by ITV in the UK.

Ion Television


Ion Television 2007.svg

On January 29, 2007, the network changed its name again, to the current Ion Television. The programming was, for the most part, unchanged at that time. This version of the Ion logo was still used as the logos for Ion Media and Ion Plus until 2017.


ION Television.svg
Designer:  Unknown
Typography:  Futura Medium
Launched:  September 8, 2008

On May 1, 2008, Ion Television held an upfront presentation announcing its programming for the 2008–09 season at the New York Public Library in Manhattan. In addition to the announcement of its programming acquisitions, the network unveiled a new logo (a wordmark that incorporated a positive ion symbol in place of a period next to the "ion" wordmark) and the slogan "Positively Entertaining" (a form of wordplay, as ions are atoms or molecules that have a positive or negative electrical charge). The network also retooled its focus, emphasizing the key demographic of adults between ages of 18 and 49, and airing more recent acquired programming aimed at young adults (such as Boston Legal, NCIS and Criminal Minds). The logo took effect on September 8, 2008.


Ion Television 2013.svg
Designer:  Unknown
Typography:  Gotham Medium
Launched:  Unknown


Designer:  Unknown
Typography:  Avenir Medium
Launched:  October 11, 2016

On October 11, 2016, Ion Television introduced a slightly modified version of their logo. The dot above the "i" is now square instead of circular. Also, the corners on the "i" and the "n" became rounded.

On September 24, 2020, The E.W. Scripps Company announced that it would purchase parent company Ion Media for $2.65 billion dollars, with financing from Berkshire Hathaway. With the purchase, Scripps divested 23 Ion-owned stations to Inyo Broadcast Holdings.



Ion Television (2021).svg

In April 2021, the word "Television" was stripped from the channel's branding. The channel now refers itself as simply "Ion".