- Not to be confused with Isetan.
Isetann Department Store, Inc. under the trade name Isetann Department Store and Supermarket (or simply Isetann) is one of the retail operators in Metro Manila in the Philippines. It was incorporated in 1980 by Chinese-Filipino entrepreneurs Jorge Go and John Gobenghuy to operate Isetann commercial shopping centers such as the lease of commercial spaces within the compound of their malls and department stores. Isetann has about 2,000 employees. It has five branches. In 2019, 3 of its branches were ordered to close by the Manila City Government due to "operating beyond its business permit", “misrepresentation of actual business area” and “questionable number of employees,” according to the city's Bureau of Permits' memorandum.
Joymart[]
1979-1980[]
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LOGO MISSING |
Isetann's predecessor, Joymart, which was a smaller local supermarket chain, could not benefit much from economies of scale. Hence, Joymart was renamed Isetann.
Isetann Department Store[]
1980–present[]
This logo is similar to the 1975 Isetan logo, which prompted Isetan to file a petition through the Philippine Patent Office on November 28, 1980 to cancel the “Isetann Department Store” trademark registration.
However, on November 15, 1991, the Supreme Court ruled in favor of the Philippine store and said that the Japanese corporation failed to prove that “Isetan" in Japan is internationally well-known and is therefore not protected in the Philippines. The court said that unlike products bearing such familiar names as Colgate, Singer, Toyota, or Sony where the products are marketed widely in the Philippines, there is no product with the name “Isetann” popularized with that brand name in the Philippines.