Italia 1 is one of three flagship generalist entertainment channels owned by the leading Italian commercial broadcaster Mediaset, the other two being Rete 4 and Canale 5. Italia 1 has a skew towards youth audiences.
Despite not containing the number 6 in its name, Italia 1 is always considered to be the sixth Italian TV channel, and is therefore always numbered 6 in the terrestrial DVB-T system, or in TV channel listings and electronic program guides.
The logo is still used on-screen, albeit without the "Italia" on it.
The logo, while it kept the previous logo design, removed "Italia" from its logo. From 19 June 2000, the logo is transparent.