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Contents

77e8187c7d70c14bee3dde16747e1fa9 (2) 77e8187c7d70c14bee3dde16747e1fa9 (4) Penneys1950s J. C. Penney Old Jcpenney stores Jcpenny logoq
1902–1909 1909–1913 1948–1963 1963–1971 1971–2006 2000–2006
 
JCPenneyLogo-799871 JCPenney 2008 Jcpenney 2011 Logo JCP2012Logo Jcpimage JCPenney 2019
2006–2008 2008–2011, 2013–2019 2011–2012 2012–2013 2013 2019–present

The Golden Rule

1902–1909

77e8187c7d70c14bee3dde16747e1fa9 (2)

1909–1913

77e8187c7d70c14bee3dde16747e1fa9 (4)

Penneys

1948–1963

Penneys1950s

1963–1971

J. C. Penney Old

JCPenney (first era)

1971–2006

JCPenney logo

In 1971, Penneys was rebranded as JCPenney.

2000–2006

JCPenney 2000 logo

A square was added to the logo in 2000. The red square hearkens back to a very old corporate motto, "Fair and Square".

2006–2008

JCPenneyLogo-799871


Logopedia Info An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.

For this period, JCPenney was displayed in a bolder font.

2008–2011, 2013–2019

JCPenney 2008

The square was dropped in 2008.

jcpenney

2011–2012

Jcpenney 2011 Logo


Logopedia Info An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.

In 2011, jcpenney remodelled their look, bringing back the red square, but only covering the "jcp" part of the logo. The font is still Helvetica. jcpenney said that this is a modern look.

The logo was first used on a commercial during the 83rd Academy Awards on February 27, 2011.

2012–2013

JCP2012Logo

Ron Johnson, known for introducing the first Apple retailers, became CEO of the company in November 2011. With new ideas proposed for the company, this new logo was introduced on January 25, 2012. The font has been changed to Gotham and the logo simply states JCP. It came into effect on February 1st.

The logo returned the "Fair and Square" slogan that had been used decades ago, and the store format is mostly based on square shapes.

A grey version is currently used for the "jcp" brand clothing line.

2013

Jcpimage


Logopedia Info An SVG version of this logo is recommended but not required.
You can help Logopedia by uploading it here.

In May 2013, jcpenney quietly introduced a new logo with the company name (still in Gotham) in lowercase. It was used alongside the 2012 logo in advertising. This logo was officially dropped in September due to an extremely negative response from customers.

JCPenney (second era)

2019–present

JCPenney 2019
A new wordmark was introduced in November 2019.

External links

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