JCPenney

Contents
1902–1909	1909–1916	1916–1917	1917	1917–1920	1920–1929	1926–1929
1929–1933	1933	1933–1938	1934–1937	1935–1943	1940–1949	1949–1951
1951–1962	1962-1963	1963–1971	1969–2006	2000–2006	2006–2008	2008–2011, 2013–2019
2011–2012	2012–2013	2013	2019–present	2019–present

The Golden Rule

1902–1909

SVG NEEDED

1909–1916

SVG NEEDED

1916–1917

SVG NEEDED

J.C. Penney Co., Incorporated

1917

SVG NEEDED

1917–1920

SVG NEEDED

1920–1929

SVG NEEDED

1926–1929

SVG NEEDED

1929–1933

SVG NEEDED

1933

SVG NEEDED

1933–1938

SVG NEEDED

Penney's (first era)

1934–1937

SVG NEEDED

1935–1943

SVG NEEDED

1940–1949

SVG NEEDED

1949–1951

SVG NEEDED

1951–1962

SVG NEEDED

1962-1963

1963–1971

This logo was designed by Peter Schladermundt Associates, and debuted on November 24, 1963 - three days before its intended unveiling.

JCPenney (first era)

1969–2006

In 1969, Penneys was reverted back to JCPenney, used as a secondary name until 1971. This rebrand was led by Heinz Waibl of Unimark.

2000–2006

A square was added to the logo in 2000. The red square hearkens back to a very old corporate motto, "Fair and Square". Commercials with this logo had it with the tagline "It's all inside"

2006–2008

SVG NEEDED

For this period, JCPenney was displayed in a bolder font.

2008–2011, 2013–2019

The square was dropped in 2008. It continues to be used at many locations.

jcpenney

2011–2012

In 2011, jcpenney remodelled their look, bringing back the red square, but only covering the "jcp" part of the logo. The font is still Helvetica. jcpenney said that this is a "modern look".

The logo was first used on a commercial during the 83rd Academy Awards on February 27, 2011.

• A Penney for your Thoughts (Brand New)

2012–2013

Ron Johnson, known for introducing the first Apple retailers, became CEO of the company in November 2011. With new ideas proposed for the company, this new logo was introduced on January 25, 2012. The font has been changed to Gotham and the logo simply states JCP. It came into effect on February 1st.

The logo returned the "Fair and Square" slogan that had been used decades ago, and the store format is mostly based on square shapes.

A grey version is currently used for the "jcp" brand clothing line.

• jcpenney nails the American Look (Brand New)

May–September 2013

In May 2013, jcpenney quietly introduced a new logo with the company name (still in Gotham) in lowercase. It was used alongside the 2012 logo in advertising. This logo was officially dropped in September that year due to an extremely negative response from customers, bringing back the 2008 logo.

• Business Insider

JCPenney (second era)

2019–present

A new logo resembling the 2013 jcpenney logo was introduced in November 2019. On May 15, 2020, JCPenney announced it has filed for Chapter 11 bankruptcy due to the COVID-19 pandemic.

Penney's (second era)

2019–present

SVG NEEDED

That same month in 2019, JCPenney added a new concept store at one location in Hurst, TX. It revives the old Penney's name with an addition of a barbershop called The Barbery, a yoga studio, two Pearl Cup Coffee shops on both levels, and a Dallas Cowboys fan shop, along with other additions.

• J.C. Penney creates the store of its wishes in Hurst, settles on using it as a lab

External links

• JCPenney