JCPenney

					2000–2006
1902–1909	1909–1913	1948–1963	1963–1971	1971–2006	2000–2006	2006–2008
	2011–2012
2008–2011	2011–2012	2012–2013	2013	2013–present	2019–present

The Golden Rule

1902–1909

1909–1913

Penneys

1948–1963

1963–1971

JCPenney (first era)

1971–2006

SVG NEEDED

In 1971, Penneys was rebranded as JCPenney.

2000–2006

File:Jcpenny logoq.png

SVG NEEDED

A square was added to the logo in 2000. The red square hearkens back to a very old corporate motto, "Fair and Square".

2006–2008

SVG NEEDED

For this period, JCPenney was displayed in a bolder font.

2008–2011

The square was dropped in 2008.

jcpenney

2011–2012

File:Jcpenney 2011 Logo.png

SVG NEEDED

In 2011, jcpenney remodelled their look, bringing back the red square, but only covering the "jcp" part of the logo. The font is still Helvetica. jcpenney said that this is a modern look.

The logo was first used on a commercial during the 83rd Academy Awards on February 27, 2011.

• A Penney for your Thoughts (Brand New)

2012–2013

Ron Johnson, known for introducing the first Apple retailers, became CEO of the company in November 2011. With new ideas proposed for the company, this new logo was introduced on January 25, 2012. The font has been changed to Gotham and the logo simply states JCP. It came into effect on February 1st.

The logo returned the "Fair and Square" slogan that had been used decades ago, and the store format is mostly based on square shapes.

A grey version is currently used for the "jcp" brand clothing line.

• jcpenney nails the American Look (Brand New)

2013

SVG NEEDED

In May 2013, jcpenney quietly introduced a new logo with the company name (still in Gotham) in lowercase. It was used alongside the 2012 logo in advertising. This logo was officially dropped in September due to an extremely negative response from customers.

• Business Insider

JCPenney (second era)

2013–present

• Brand New

Logo used on Social media; 2013-present

2019–present

External links

• JCPenney