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D.E Master Blenders 1753

2012–2015

DE Master Blenders 1753


D.E Master Blenders 1753 NV founded in 2012 from splitting international coffee business of Sara Lee into a separate pure-play company (The remaining company later become Hillshire Brands).

Jacobs Douwe Egberts

2015–2020

Logo Jacobs Douwe Egberts


In May 2014, the company announced plans to merge with the coffee division of American food conglomerate Mondelēz International. The merger received approval from the European Commissioner for Competition Margrethe Vestager on 5 May 2015, subject to several conditions.

The new company name derived from two flagship brands of both predecessors, Jacobs (Mondelēz) and Douwe Egberts (D.E Master Blenders 1753).

JDE Peet's

2020–present

JDE Peet's

Jacobs Douwe Egberts merged with Peet's Coffee, another coffee business owned by JAB Holding Company, to form JDE Peet’s which would own the Peet’s chain, as well as brands including Jacobs Coffee, Douwe Egberts, Moccona, Kenco and Pickwick, and brewing systems including Senseo and Tassimo. The company was listed in Amsterdam in May 2020.

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