Jack in the Box was founded on February 21, 1951. The very first location opened in San Diego.
1962–1971[]
SVG NEEDED
This logo is confirmed to have been used at a location in Tempe, AZ at least until April 2, 1992.[1]
1971–1977[]
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1977–1985, 1986–2009[]
Designer:
Tom Lewis of The Design Quarter
Typography:
Frankfurter (modified)
Launched:
October 1977
This wordmark, introduced with the following logo, would be the longest used of the chain, carrying over into the logo after (and even formerly used with it as an alternate variant as signage on some locations).
1977–1980[]
Designer:
Tom Lewis of The Design Quarter
Typography:
Frankfurter (modified)
Launched:
October 1977
Despite the introduction of the next 3 logos since then, this was still used alongside the next one (as an external sign) at a location in Culver City, CA before finally being updated to the current one in 2011.
1980–1985, 1986–2009[]
Designer:
Tom Lewis of The Design Quarter
Typography:
Frankfurter (modified)
Launched:
March 2, 1980
On March 2, 1980, the company modified their 1978 logo. Changes are that the name is basically written in the same font but this time inside the red diamond. The wordmark is stacked, and Jack was removed from the logo. In 1986, Monterey Jack's changed their name back to Jack in the Box and the 1980 logo returned.
Very few locations, if any, still use this logo, since nearly all of them have been updated to the current logo throughout the 2010s.
October 8, 1984 (first use) [2] May 20, 1985 (public reveal)
To help chase their then-target crowd of affluent "yuppies", Jack in the Box was rebranded as the more-upscale Monterey Jack's. The identity was test-marketed in Beaumont, TX; Seattle, Washington; and Albuquerque, New Mexico starting October 8, 1984[3], and would make its broader debut on May 20, 1985 across the whole chain. This was a disaster, and the chain returned to their original name in 1986.
The Monterey Jack's name was first used by FoodMaker (then owner of Jack in the Box) in October 1974, though its purpose at JIB is unknown.[4]
Jack in the Box (second era)[]
2009–present[]
2009–2022[]
Designer:
Duffy & Partners
Typography:
Unknown
Launched:
March 16, 2009
On March 16, 2009, Jack in the Box launched its new identity. It was officially launched with a series of Super Bowl advertisements in which Jack gets hit by a bus, followed by his injury. In the fourth one, Jack gets rid of the 1980 logo and puts the new one on.
2022–present[]
Designer:
Unknown
Typography:
Unknown
Launched:
August 27, 2022 (soft-launch) October 4, 2022 (official)[5]
This logo was first spotted on its franchising website on August 27, 2022. It officially replaced the previous one outright starting on October 4 of the same year (alongside the revival of its Double Bonus Jack combo meal).[5] The logo is the same as before, but the font for "in the box" has been changed to a friendlier geometric one, as opposed to the round blocky one used in the previous logo. However, some locations still have the previous logo on their sign.
