1851–195? [ ]
LOGO MISSING
195?–197? [ ]
BETTER LOGO NEEDED
197?–1999 [ ]
BETTER LOGO NEEDED
1999–2001 [ ]
BETTER LOGO NEEDED
2001–2005 [ ]
2005–2013 [ ]
2013–2015 [ ]
2015–2018 [ ]
During 2014, United Biscuits (now part of Pladis ) reorganised its products so most sweet products came under the McVitie's brand and most savoury products came under the Jacob's brand. At the completion of the reorganisation, a new logo for Jacob's was introduced in January 2015.
2018–2022 [ ]
2022–present [ ]
Part of Yıldız Holding
Subsidiaries
Koninklijke Verkade (Netherlands) | Star Brands (North America) | United Biscuits (United Kingdom) | A&P Foods (Nigeria)
Current brands
Global brands: BN | Carr's | Flipz | Go Ahead (UK | International ) | Godiva | Jacob's (Cheeselets | Cracker Crisps | Crinklys | Mini Cheddars | Twiglets ) | McVitie's (Biskrem | Club | Digestives | Family Circle | Hobnobs | Iced Gems | Jaffa Cakes | Penguin | Rich Tea | Victoria ) | Ülker (Biskrem | Çizi | Haylayf | Hanımeller | Tempo )
Local brands: Chuah Snacks | Crawford's (UK) | DeMet's Turtles (US) | Haansbro (Nigeria) | | Meredith & Drew (UK) | Sultana (Netherlands) | Verkade (Netherlands) | Why Nut (UK)
Former brands
Artiach | Delacre | Délichoc | Fazer Confectionery | Fontaneda | Fonzies | Keebler | KP Snacks (Butterkist , Brannigans , Choc Dips , Discos , Frisps , Hula Hoops , KP Nuts , McCoy's , Nik Naks , Penn State , Pom-Bear , Popchips , Roysters , Skips , Space Raiders , Tyrrells , Wheat Crunchies ) | Smith's Chips | Triunfo | Walkers
Note: Many of the former brands above had been owned by its subsidiary United Biscuits