This page only shows primary logo variants. For other related logos and images, see:
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| 1922–1935 | 1935–1945 | 1954–1951 | 1951–1957 | 1957–1965 | 1965–1966 | 1966–1979 |
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| 1979–2001 | 1982–2001 | 2001–2012 | 2012–2021 | 2021–2024 | 2024–present | |
Swallow Sidecar Company[]
1922–1935[]
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Jaguar was founded in 1922, as Swallow Sidecar Company.
SS Jaguar[]
1935–1945[]
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Swallow Sidecar Company was rebranded as SS Jaguar in 1935.
Jaguar[]
1945–1951[]
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SS was removed from the branding in 1945.
1951–1957[]
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1957–1965[]
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1965–1966[]
In mid-1965, BMC acquired half of the Jaguar brand.
1966–1979[]
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In 1966, BMC merged with Jaguar. This logo was commonly used along with the British Leyland logo.
1979–2001[]
1982–2001[]
2001–2012[]
2012–2024[]
2012–2021[]
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2021–2024[]
2024–present[]
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On 19 November 2024, Jaguar unveiled a new logo as part of a radical repositioning as an ultra-luxury EV brand.
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Notes:  |
| Current marques: Ford (Racing) | Lincoln Former marques:  |