The intial emblem and mascot of 18th Asian Games was unveiled in conjunction with country's 32nd National Sports Day on September 9, 2015 and officialy launched on December 27 the same year in the Gelora Bung Karno Stadium. Both the logo and the mascot, named Drawa, were depicted a cendrawasih (bird of paradise), a rare species of bird found on the country's eastern region.
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However, not long after the reveal, the design, in particular its mascot, received many criticism, mainly by art communities and netizens. After a public outcry, the Ministry of Youth and Sports eventually abandoned the design, and ordered Creative Economy Board (Bekraf) to immediately revise them.
- Inside The Games - Mascot for 2018 Asian Games to be redesigned after public criticism
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On July 28, 2016, a revised logo and new mascots were unveiled by Bekraf, the Indonesian Olympic Committee, and the Ministry of Youth and Sports; designed by Jefferson Edri of the creative agency Feat Studio after he won a Bekraf-held contest.
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The new logo, dubbed as The Energy of Asia, depicts an aerial view of Gelora Bung Karno (GBK) stadium and is adorned with imagery of the stadium’s eight gates as well as the Asian Games’ sun logo in the center. The logo was inspired by GBK stadium, which is located in Senayan, Central Jakarta, and was Indonesia’s first sophisticated sports arena, built when the country hosted the Asian Games in 1962.
While the all-new mascots reflect Indonesia's diversity with three animals, each from different regions in Indonesia. Bhin Bhin represents the Cendrawasih bird of paradise, wearing a vest with Asmat traditional motifs from the Papua, Eastern Indonesia Region, which symbolize strategy. Atung represents the Bawean Deer, wearing a batik parang sarong from Central Indonesian Region, which symbolizes speed and a "Never give up fighting" spirit. Kaka (originally dubbed Ika) represent single horned Javan rhinoceros, wearing a flower motif from Palembang's Songket scraf that represents Western Indonesia Region, which symbolize power. Together, the combined symbols of their names (Bhin Bhin — Atung — Kaka) spell out Bhinneka Tunggal Ika (Unity in Diversity), the national motto of Indonesia.
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|Olympic Council of Asia