Jeep was acquired by American Motors in 1970, which saw the former introduce their now-iconic wordmark and adopt the latter's symbol.
1987–1993[]
Designer:
Unknown
Typography:
Helvetica Black
Launched:
Unknown
This logo used the 1962 Chrysler "Pentastar" symbol, following Chrysler's acquisition of American Motors in 1987. The same went for Dodge, Plymouth, and car parts service Mopar.
1993–present[]
Designer:
Unknown
Typography:
Helvetica Black
Launched:
Unknown
In 1993, Jeep started using olive green in its branding.
Jeep was from the FCA group. In 2020, the merger of the PSA and FCA groups was announced, forming the Stellantis group, where Jeep and other brands began in 2021.
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