Jeff Lynne's ELO

Electric Light Orchestra[]

1973-1976[]

Designer:

John Kehe

Typography:

Custom

Launched:

1973

This logo is a parody of the General Electric logo. This logo was introduced with the release of the album On The Third Day (1973), but was never used on the band's album covers. The logo has been associated with various typefaces, depending on release. A modified form is used on Japanese obi strips on ELO's albums.

1976-1986; 1990-2015[]

Designer:

John Kosh

Typography:

Custom

Launched:

1976

First used on their sixth album, A New World Record (1976), it was used as the primary graphic element of the band until 1981's Time, when the script became the dominant logo. It was inspired by the Wurlitzer 4008 Jukebox Speaker. It was restored in 1990 for the compilation Afterglow and ended use in 2015 when the band renamed to Jeff Lynne's ELO. The logo has been associated with various typefaces, depending on release.

1986[]

Designer:

Michael Hodgson

Typography:

Gill Sans

Launched:

1986

Only used on the band's 1986 release Balance of Power and its associated singles.

Jeff Lynne's ELO[]

2015-present[]

Since the release of their thirteenth studio album Alone In The Universe (2015), ELO has been touring as Jeff Lynne's ELO.