The logo was changed in 2003, with the "O" made into a swirl. The 1974 and 2001 logos still lingered after its launch but were fully replaced by 2004. After its launch on packaging, this logo was still used on their website for some time.
This lowercase redesign was launched as part of a new ad campaign, "hello jell-o". It was used in marketing, on some packaging, and on cup lids, but never did well enough on its own to supplant the 2003 logo, and disappeared soon after launch.