A new identity, also designed by Pentagram, was introduced in 2018. It is designed to highlight the employee-owned nature of the business. For the first time, the same identity is shared across John Lewis, Waitrose and the John Lewis Partnership.
Services: Cook Well from Waitrose | Home Solutions from John Lewis | John Lewis Broadband | John Lewis Finance | John Lewis Opticians | my John Lewis | myWaitrose | Waitrose Café | Waitrose Cookery School