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1864–1930 1925–1940 1940–1956 1956–1960 1960–1972
1864–1930 1925–1940 1940–1956 1956–1960 1960–1972
1972–1990 1990–2000 2000–2018 2018–present
1972–1990 1990–2000 2000–2018 2018–present

John Lewis & Partners is a British department store chain, part of the John Lewis Partnership.

John Lewis & Co.[]

1864–1930[]

John Lewis 1

1925–1940[]

John Lewis 2

1940–1956[]

John Lewis 3

John Lewis (first era)[]

1956–1960[]

John Lewis 4

1960–1972[]

John Lewis 5

1972–1990[]

John Lewis 61

1990–2000[]

John Lewis 1989
Logopedia InfoWhite BETTER LOGO NEEDED
Designer:  Lloyd Northover
Typography:  Unknown
Launched:  Unknown

In 1990, John Lewis was rebranded by Lloyd Northover. The new-look introduced a diagonal motif which was used through to 2018.

2000–2018[]

John Lewis logo
Designer:  Pentagram
Typography:  Gill Sans (modified)
Launched:  November 2000

In November 2000, the brand was refreshed by design agency Pentagram. A similar identity was adopted by sister company Waitrose in 2004.

John Lewis & Partners[]

2018–present[]

John Lewis & Partners 2018
Designer:  Pentagram
Typography:  Gill Sans
Launched:  2018

A new identity, also designed by Pentagram, was introduced in 2018. It is designed to highlight the employee-owned nature of the business. For the first time, the same identity is shared across John Lewis, Waitrose and the John Lewis Partnership.


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