John Lewis & Co.
1864–????
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John Lewis
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197?-1989
1989–2002
In 1989, the familiar branding was launched. Although the logo was taken out of use in 2002, parts of this logo's branding (i.e. the green and white colour scheme) are still used today.
2002–present
In 2002, the previous logo was relaunched with a modified Gill Sans typeface. This was eventually used as part of the Waitrose supermarket logo and its branding.