In 1975, Tony Tan and his family opened an ice cream parlor in Quezon City. The outlet would later serve hot meals and sandwiches upon request from customers. The meals became more popular than the ice cream itself, so the family decided to turn the ice cream parlor to a fast food restaurant which would later become the first Jollibee outlet in 1978.
|BETTER LOGO NEEDED|
The logo is written in thick cursive text common during the 1970s. During this time, Jollibee only had 5 branches nationwide.
Launched in 1980, the logo was the longest-lived logo of Jollibee, consisting of Jollibee's face facing right in a white hamburger shape in a red box with a white border, and a straightened Jollibee text in Pluto Black (except the letter "b").
A brand identity revamp in 1996 brought about a new logo, consisting of a rounded Jollibee text in VAG Rounded, and an altered version of Jollibee's face, dropping the burger shape and the box that once enclosed the symbol. Also, Jollibee's face was moved from the center to the right and was slightly rotated. The logo's color was also changed into a slightly redder tone.
While maintaining the design of the previous logo, it modified Jollibee's face and the text (modifying the letter "b" and turning the registered trademark symbol (®) from subscript to superscript). The logo's color was also changed into a slightly more violet tone.
Jollibee Foods Corporation
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